Module Six
Learning Objectives
By the end of this module, you will meet these learning objectives:
Evaluate how consumer expectations and behaviors
influence business decisions
Analyze how businesses balance consumer expectations
with product and service quality
Explain how consumer demands are influencing supply
chain practices
Module Overview
The growing demand for organizations to provide cheaper and faster
products and services has led to behaviors that are heavily focused on
profits, and industry actions will have long-term effects on consumer
behaviors and expectations. For example, simply cutting costs and
ignoring the impact that this single driver could have on environmental
and social issues will have detrimental long-term effects. Continuing
