A.
Jeff's attitude toward social responsibility is clear that social responsibility
is not his priority but staying ahead of the competition is. Though his
company has done nearly everything or is planning on doing everything
that Donavines is doing as far as being environmentally friendly/ going
green. The only real concern that Jeff has is that Donavines has marketed
their reasonable environmental impact. And Jeff truly cares about public
opinion so the company has already made reasonable green changes that
may be standard in that industry but his concern is that he did not market
it properly. And marketing things that make the company look good in the
eyes of the community increase the effectiveness of branding and make
people like the company, and more likely to use it.
B.
e So Perrys does not need to respond to Donavines because that will cause
tensions to rise and potentially start a more ill-mannered competition
between the two companies. But Perries should absolutely raise awareness
that they are a green company, but they need to be strategic about this in
order to not increase competition. This is because goodwill from the
community can be really valuable for the company because the people you
help and hurt in business are going to be the ones to make the company
more profitable by being good connections and or clients, whereas if you
are not green or your company is having bad effects on the community it
will inevitably hurt the business. This is why businesses help the
communities in which they reside. Therefore Perry’s Printing should publish
what they or others may be proud of as far as their environmental and
social impact. But they should not put it in a way that is a response to
Donovans, they should introduce what they want to say in an original
format like Donavan did.
C.
The answer is a clear yes. Because there are many different levels of
sustainability. Boing carbon and water neutral are classic ones but for large
companies and or major manufacturers, giving back to the community sets
them apart. And goodwill has the potential to be extremely valuable long
term. Yes, it generally is cheaper and more unique to not be green, but if
something happens your company will not look good because they were
not even trying. An example of this that stands out to me is the auto
industry planting a ton of trees. Everyone knows that carbon dioxide is a
major cause of global warming, and a lot of it comes from automobiles and
trucks. Therefore when anyone is trying to make a big deal about the auto
industry being terrible for the environment, they can respond with we
planted this many trees. Even if the number is not even close to making the
companies at stake carbon-neutral, it will still make the company look good,
socially and politically, and this will hopefully lead to rulings and
profitability in favor of the auto industry.
https://www.oecd.org/environment/the-climate-challenge-achieving-zero-
emissions.htm
https://www.mckinsey.com/business-functions/sustainability/our-
insights/creating-value-through-sustainable-design
