TO: Jeff Perry
FROM: e Joseph Comer
DATE: e April 29, 2022
RE: e Perry’s Printing Social Responsibility
A. Jeff seems to be more concerned about the company's profits instead of
their responsibility to be as clean and efficient in their processes as
possible. He does not seem to believe in utilizing technologies that prevent
harm to the environment and it could affect their customers' views of the
firm. Neglecting use of processes and technology will lower the opinion of
consumers towards the company and lower their Corporate Social
Performance score (Saylor, 2014, pg. 326). Social responsibility is not of
prime concern to Jeff and could give their competitor a competitive
advantage as they are utilizing processes to save employees money and
protect the environment. For businesses to succeed in the future they must
eventually provide services and goods as services rather than just merely
goods (McKinsey, 2017, para. 10). This will create a stronger customer-firm
relationship and increase business for Perry. Perry needs to implement
processes that will maximum customer benefits from their products to be
competitive with Donovan's.
B. Perry's should respond to the new plan that was published. Simple
awareness that Donovan's is utilizing new efficient processes with drive
business for the company. Reliance on older technologies will become
unsustainable in the coming decades and the adoption of new energy
efficient technologies are essential in ensuring widespread mutual success
(Gurria, 2013, para. 12). Perry needs to begin utilizing their newer
technologies to be able to successfully compete with Donovan's and stay in
tune with relevant current technologies. Once utilization of the new
processes have began the firm needs to advertise their new methods to the
public in a similar fashion. This will show new and old customer of the
business that the organization is concerned about the health of the
environment and their corporate social responsibility to protect the
environment (Saylor, 2014, pg. 326).
C. There are multiple methods to complete any task from sewing cloth to
repairing vehicles. Every business is going to have a method that best
works for them and may overlap with others' strategies. However it is
important to differentiate one's methods from that of another business. It
is difference in environment that allows business to learn the best methods
and grow their customer base. Individuals learn more when they deviate
from established norms and practices that are commonplace (Saylor, 2014,
pg. 333). A strategy is specific to one company and should not replicate
what others are doing. If processes are copied there is no proprietary
methods that draw customers to one's business. There must be something
present that competitors do not possess. One must be able to offer
something different in order to stand out in their specific sector. If
everyone is utilizing sustainability it no longer becomes a strategy and
becomes more of a normalcy in the designated market.
References
Gurria, A. (2013, October 9).
The climate challenge: Achieving zero
emissions
. OECD. https://www.oecd.org/environment/the-climate-
challenge-achieving-zero-emissions.htm
Mckinsey. (2017, July 25).
Creating value through sustainable design
.
McKinsey & Company. https://www.mckinsey.com/business-
functions/sustainability/our-insights/creating-value-through-sustainable-
design
Saylor. (2014). Ch. 10 Leading an Ethical Organization: Corporate
Governance, Corporate Ethics, and Social Responsibility. In
Mastering
Strategic Management
(3.0th ed., pp. 313-337). Creative Commons.
https://leocontent.umgc.edu/content/dam/equella-
content/bmgt495/Chapter10_Leading_EthicalOrganization.pdf
