TO: aa aa aa aa aa aa Jeff Perry
FROM: aa aa aa aa aa aa aa David Tolbert
DATE: aa aa aa aa aa April 29, 2022
RE: aa aa aa aa aa aa Perry’s Printing Social Responsibility
A. Corporate social responsibility is how businesses hold themselves
accountable for their communities' well-being through a commitment to
utilizing environmental and socially responsible resources. These actions
feed into public perception, investor relations, and business success
(Reckmann, 2022). Perry’s Printing is currently operating under
preconventional theories that social responsibility will decrease profits
due to the need to spend additional money on green resources. This
attitude could be damaging to the company going forward, especially if
the competition is already advertising their involvement in being a lean
and green company. Perry’s Printing needs to move onto a more
conventional level of reasoning by doing what is considered a moral
obligation by society and embracing the lean and green philosophy,
which the company has already largely done without the CEO noticing
(The Saylor Foundation, 2014). aa
B. Perry’s Printing should respond to the competition, however, not
right away. A response by Perry’s Printing right now might appear as a
“hey look at us we do it too” reaction to Donovan’s Lean and Green
statement. Perry’s is already operating with similar green initiatives as
Donovan’s with the exception of the automatic ink dispensers which
are budgeted for purchase next year. Perry’s should look into
purchasing these printers sooner if possible and once everything is
online then release their own statement on corporate social
responsibility and revise their strategic plan to include additional social
responsibility initiatives such as community outreach programs.
C. Sustainability can still be used as a strategy even if everyone else is
also using it, the goal is to get to a zero environmental impact which
has yet to be reached by most organizations. That still leaves enough
differentiation to remain competitive in your industry, competition leads
to innovation and innovation is needed if the goal is zero
environmental impact. Sustainability also does not only apply to zero
emissions and waste but also to strengthening community relations
through outreach programs and consuming and supporting local goods
and services which provides enough differentiation to still remain
competitive (Czinkota, 2013).
References
Czinkota, M. (2013, Jan 13). GLOBAL CONSUMERISM AND
SUSTAINABILITY. Retrieved from michaelczinkota.com:
http://michaelczinkota.com/2013/01/global-consumerism-and-
sustainability/
Reckmann, N. (2022, Mar 21). What Is Corporate Social Responsibility?
Retrieved from businessnewsdaily.com:
https://www.businessnewsdaily.com/4679-corporate-social-
responsibility.html
The Saylor Foundation. (2014). Mastering Stratigic Management Chapter
10: Leading an Ethical Organization: Corporate Governance, Corporate
Ethics, and Social Responsibility. Retrieved from leocontent.umgc.edu:
https://leocontent.umgc.edu/content/dam/equella-
content/bmgt495/Chapter10_Leading_EthicalOrganization.pdf
