TO: Steve Wilford, CEO Paul’s Discount Tires & Repairs
FROM: Gregory Brownell, Business Consultant
DATE: March 19, 2022
SUBJECT: Strategic Plan Notes
A. ISSUES WITH THE CURRENT STRATEGY
There are a few things wrong with the current strategy. aa The first
thing wrong is the lack of an articulated plan. aa An articulated strategic
plan should state where the company is going and why. (Olsen, 1m
20sec) aa The plan provided does not provide where the company is
going in the future. aa It simply state what the company does on a day-
to-day basis. Another issue is that these strategy statements do not
answer the four key questions to a strategy. aa The questions are: where
do we compete; what unique value do we bring; what resources or
capabilities do we utilize; and how do we sustain unique value?
(Kryscynski, 3m 35 sec)
B. GOOD ASPECTS OF CURRENT STRATEGY
One of the good parts of the current strategic plan is the internal
examination and environmental impacts on the company. aa Statement
three talks about how the COVID pandemic has affected the business
and how the business will overcome this event. aa Managers must
constantly look at these internal and external environments and must
monitor the changes in the business processes. (Saylor, pg 33 para. 2)
C. STRATEGY SUSTAINABILITY
The current strategic plan will not enable the sustainability of the
current competitive advantage. aa There are companies like Discount Tire
that have grown exponentially over a relatively short amount of time
and could take the advantage. aa The strategic plan must show how
Paul’s Discount Tires will continue to be the number one source for
tires and repairs in this area and how the company will grow to
compete with large corporations like Discount Tire.
D. IMPROVING ON CURRENT STRATEGY
One thing the company could do to improve on this strategy is to
create a vision of what the company would like to do in the future. aa
This is a tool that Jack Welch, former CEO of General Electric,
believes is key to inspiring employees of an organization. (Saylor, pg 40
para 2)
RESOURCES
David Kryscynski. (2015).
What is Strategy?
YouTube
. Retrieved 2022,
from https://www.youtube.com/watch?v=TD7WSLeQtVw.
The Saylor Foundation. (2014). Leading Strategically. In
Mastering
Strategic Management
(pp. 37-70). essay. Retrieved 2022, from
https://learn.umgc.edu/d2l/le/content/625295/viewContent/25492350/Vi
ew.
The Saylor Foundation. (2014). Mastering Strategy: Art and Science. In
Mastering Strategic Management
(pp. 4–36). essay. Retrieved 2022,
from
https://learn.umgc.edu/d2l/le/content/625295/viewContent/25492349/Vi
ew.
Olsen, E.
What is Strategic Planning? How to Develop a Process
.
(2017).
YouTube
. Retrieved 2022, from
https://www.youtube.com/watch?v=-gcNK-1IaiQ.
