OL 421 week 3 discussion
Summary Round 1 I was apprehensive about operating a business. anything that has never been
done before. I was exercising caution when making choices. I can now see that I might have
chosen more wisely when it came to production. The company's potential market share was
18.4%, while the actual market share was 14.3%, as I saw in the Low-Tech Segment Analysis
study. It was possible for the corporation to generate far more for Able than it did. Able was
STOCKED OUT, as I could see. I see that Able sold 44 more units in 2020 than they did in 2021.
Customer accessibility increased 2% and customer awareness rose by 3%. I am particularly
pleased with my December Customer Survey Score of 21, which was the highest of the five
computer users.
In Round 1 of 2021, I made Able my Low-End product. I'm a little bit perplexed. Able sold 796
units in the Low-End Segment in 2021. Additionally, Able sold 306 units in the High-End
Segment. Why is this feasible when Abel was a Low-End product when I created it? I need some
guidance.
In Round 1, 2021, I produced a brand-new item called Ava. Release day is July 11, 22. My
High-End product is this one. On the perceptual map, I placed Ava extremely near the customer's
ideal spot. When I phoned Capsim Support to create Ava, the representative I spoke with offered
me what I believe to be fantastic advice. I'm not sure whether any of my classmates are aware of
this, but I thought I'd post it nonetheless. I was unaware of this or did not read it in the online
guide. The Situation Analysis report that we had written at the start of the exercise was what I
was utilizing. I created this High-End product in Round 1 and intended to use the Round 1
