OL 421 week 2 discussion
The differentiation that emphasizes the product life cycle is the one I'll choose. The
company will gain a competitive edge by emphasizing our unique products with excellent
design, high awareness, and straightforward accessibility. When customer interest swings from
high end to low end, the company will build an R&D capacity that maintains our products
exciting and new. Our products will respond to changing customer and market needs with greater
size and performance. The company will price our products above average and increase its
capacity as demand develops. In the following years, we will add a number of things in targeted
areas. We will utilize advertisements and promotions to inform potential buyers about our
products. The advantages of this strategy (design, high awareness, & easy accessibility) include
creating several novel products, increasing profit margins, and enhancing the distinctive qualities
of the product. Promoting the products as soon as possible includes using social media,
television, commercials, and sales/promotion. It should not be difficult for customers to find our
product. Our firm will sell the current product Able, one Low End product, and one High End
product. The long-term objective will be to develop distinctive, innovative goods in order to
maintain competitiveness. I'd want to introduce a new High-End product every other year and a
Low-End product every other year.
