A. The attitude Jeff had toward the strategy was concerned and worried even though it was not
publicly announced. Jeff feels that it needs to be publicly broadcasted and put on the website to
ensure that everyone knows what the company is doing and what it has to offer and how it is going
about making sure to go green. Jeff is demonstrating a level of conventional moral reasoning, which
is morality is judged by comparing individuals’ actions with the expectations of society (Saylor
"Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social
Responsibility"n.d., pg. 332). Jeff is comparing its company to its competitors in the aspect of not
announcing or not having those services and reasoning its competitor offers. Jeff has to understand
that the company has been doing this before its competitor and not to worry and there was already
budgeting and planning to add the other services to the company website.
B. The company should respond to the strategic plan that was published by its competitor, this will
allow customers to know the news of what the company is doing and what it has planned. Even
though the company has been doing this without publicly announcing it loyal customers will
understand and continue to use the company services. Within any industry, this is seen all of the time
when a company announces something, and its competitors feel obligated to respond back to ensure
that it is too working on incorporating these services into its business. If the company was to respond
it should just simply state how the company incorporates going green into its business as well as
what the company is looking to do with its budget for the next year.
C. Yes, sustainability can be a strategy. This allows for a company to be able to make long-term
investments (Rafi, 2022, pg. 1), which if it is not incorporated can lead to a loss in the future for the
business. In a company differentiation is key even though many companies offer the same services
being different and how you approach those services is the key to keeping the business running and
staying different from competitors. Also, with the way the country is shifting many customers are
looking for businesses to be sustainable and looking at how companies are incorporating
sustainability into their business. Sustainability is a strategy and it is best to incorporate it into
businesses because customers are looking at how businesses are going about using this as a business
strategy.
References:
Rafi, T. (2022, April 14). Council Post: Why corporate strategies should be focused on sustainability.
Forbes. Retrieved April 29, 2022, from
https://www.forbes.com/sites/forbesbusinesscouncil/2021/02/10/why-corporate-strategies-should-be-
focused-on-sustainability/?sh=21b181f77e9f
Saylor Academy. (n.d.) Mastering Strategic Management.
https://saylordotorg.github.io/text_mastering-strategic-management/
