Date: March 19, 2022
To: Steve Wilford
From: Alexis Jenkins
Subject: Paul's Discount Tires & Repairs Strategic Plan
This memo is regarding Paul’s Discount Tires and Repairs the strategic plan and what the
company plans to do in the next 10 years.
A. According to Saylor (n.d.), a strategic plan focuses on the actions and events that can influence
a firm’s success or failure. This strategic plan focuses on everything it wants to do to be
successful now and, in the future, (p. 8). Examining the University of Maryland Global Campus
(n.d.) it states that the company will continue to provide tires and minor vehicle repair services to
customers for the next ten years, beating competitors by price-cutting products and services while
still maintaining the quality and service of the work. Also, states while cutting cost and pricing it
is something the business is open to doing to maintain the happiness of their customers it is
affecting their business causing employees to be laid off more frequently. And lastly, sticking to
core values during the pandemic to keep customers happy (para.12-13). Overall, Saylor (n.d.)
states when an environment of a company is stable and predictable strategic planning can provide
enough strategy for an organization to gain and maintain success (p. 17). That is what Paul’s
Discount Tires & Repairs demonstrates in its strategic plan.
B. In the book Saylor (n.d.) stated a strategic plan is an actual plan which is crafted steps that a
firm follows to be successful (p.8). In University of Maryland Global Campus (n.d.) document, it
states that a strategic plan talks about cutting costs/prices wherever the company sees necessary to
keep customers happy by doing the company can keep customers and beat out its competitors in
the industry (para. 13). Wagner (2020) stated cutting costs and prices allow for an increase in
sales and an increase in the customer base as well (para. 1). When cost is cut this allows for the
company to expand and grow this will allow customers to look to go to this company when
needing something done while still providing quality service. Lastly, not letting the pandemic
hold them back from continuing to provide service to its customers. Paul’s Discount Tires &
Repairs has been around for a very long time so sticking to its core values and not giving up on
its customers during a pandemic really means a lot to both the customer and the business. This
shows that the business cares about customers' loyalty and it is here to serve them by any means.
C. With Paul’s Discount Tires and Repairs being a major market leader in its city they will be
able to sustain an advantage over its competitors. Paul’s Discount Tires and Repairs strategic plan
demonstrates a ploy, in the book Saylor (n.d.) it states a ploy is which is designed to outwit or
trick its competitors (p. 9). The company is doing this by strictly sticking to its word and
providing quality service while beating out its competitor's price points. The company also
focuses on the customers and what the customers look for when going in to get a service done in
this industry as well. A lot of time people want quality work but not for such high prices, and this
is what Paul’s Discount Tire & Repairs are all about, quality work while giving the best price
possible. To maintain that competitive advantage in the city it must be able to recognize the value
of the customers. Customers are the most important because they are the ones making the
business stay afloat and profitable. While making sure you are keeping your word and giving
customers the overall best experience possible.
D. The only thing to improve on would be incorporating its employees into the strategic plan. It is
important to know what the employee's wants/needs are as well since they are the moving parts of
the company. Employees are an important factor because they allow the company to know what
can be done to improve the business while maintaining employee and customer satisfaction to
keep the business running smoothly all while being successful.
References:
Saylor Academy. (n.d.) Mastering Strategic Management.
https://saylordotorg.github.io/text_mastering-strategic-management/
University of Maryland Global Campus. (n.d.). Week 1: Discussion (GRADED). Document posted
in UMGC BMGT 364 7384 online classroom, archived at
https://learn.umgc.edu/d2l/le/content/625295/viewContent/25492343/View
Wagner, N. (2020, August 20). Keys successful price reduction strategy. Stevens & Tate
Marketing. Retrieved March 10, 2022, from https://stevens-tate.com/articles/keys-successful-price-
reduction-
strategy/#:~:text=Reducing%20the%20price%20of%20your,re%20only%20reducing%20prices%20t
emporarily
