To: Jeff Perry, CEO
From: Monique Conley, Senior Strategy Analyst
Date: 30 April 2022
Subject: Response to Competition's Strategic Plan
A. Jeff’s profit-oriented attitude toward social responsibility could
negatively impact the firm and hurt its bottom line. Research suggests by
the year 2030 there will be a surge of middle-class consumers, increasing
the demand for resources, energy, and raw material. This brings growing
concerns regarding global sustainability for future generations (Czinkota,
2013, para. 1). The uptick places greater emphasis on corporate social
responsibility and planet sustainability efforts. Jeff also fails to realize that
using renewable sources is also more cost-effective (Czinkota, 2013, para.
3).
B. Perry’s Printing should respond to its competitor’s new strategic plan for
a number of reasons. Perry’s has not stated its sustainability efforts while
the firm’s operation is already environmentally friendly. Therefore, it is
essential that the firm conveys this to consumers to sustain its competitive
advantage and ward off competitors. Perry’s failure to respond will convey
that the firm is profit-driven, disinterested in environmental sustainability,
and corporate social responsibility initiatives.
C. Sustainability can be a competitive advantage strategy. A green firm has
a competitive advantage over a firm that is not environmentally friendly.
Moreover, similar to products and services that require differentiation to
sustain their competitive edge, firms can rely on various measures to
become sustainable and socially responsible to differentiate their efforts
from competitors. Moreover, sustainable efforts often display efficiency
and cost reduction throughout the firm. Therefore, companies can
reallocate resources to further differentiate product lines and sustainability
efforts.
Reference:
Czinkota, M. (2013, January 13).
Global consumerism and Sustainability
.
Professor Michael Czinkota. Retrieved April 30, 2022, from
