Week Ten: Discussion Wrap – Up MBA 645.
Thank you, Instructor Janine Ruggiero and my fellow classmates, for an
informative, thought provoking and knowledgeable past ten weeks. May all of you
continue your achievement towards your MBA successfully, become leaders in the world,
always give back and exemplify the professionalism that you have worked hard for. Thank
you, Instructor Ruggiero, for your talents, guidance, instruction and diligence for these
past ten weeks. You have allowed me to further attain the business acumen that adds
expertise and competence to my daily interactions.
a Course takeaways that I refined my toolbox include: customer relationship
management (CRM), customer acquisition, and a continuous improvement plan. The CRM
is an encompassing aspect of the customer client relationship. The building of successful
experiences with customers, making the customers become recurring, long-time
customers, is the effort that needs to be executed by the entirety of the team. I now have a
better understanding on the digital media aspects of social media and other platforms to
expand the reach of the business’s prospects.
a Customer acquisition with develops around social media marketing (Facebook,
Twitter, Instagram), content marketing, electronic mail marketing, are staples to the
present and future realization of acquisition of customers. The approach towards the
customer attainment varies from each individual business operation. One size does not fit
everybody and a reflective perceptive plan needs to be factored in into each collaboration.
Again, the importance of effective listening, a game plan that can be collaborative and
tailored, keeps the customer gratified.
a Continuous improvement plans (Plan, Do, Check, Act) and the forward thinking of
incremental improvement moving forward, keep the train on the rails.
Employees/employers/customers are processing the world that surrounds them. The linear
progression onward quantifies new advances and how to place them into the daily
professional discourse. An emphasis on product features and cultivating the product or
service offered.
a Effective leadership evoke compassion to emotional intelligence, attention to
details, focus, voice, vision, confidence. An effective leader raises his/her team, is
respectful towards others, sacrifices, has self-worth, wisdom, courage. I envisage, when I
meet someone for the first time and in a period of ten minutes, if the individual can touch
a human life for the furtherance of that individual. If not, the “leader” has a title – and not
a skill or an aptitude.
a Personal brand revolves around what other people say about you, how they
perceive and distinguish you, your thoughts, actions, delivery. Personal branding is the
actions and dialogue that I say about myself. Branding is a trait that exemplifies an
emotional connection, legitimacy and genuine integrity when in any setting. The ability to
connect with each member of the audience, group or individual, is a facet that is
problematic to obtain. The knowledge that I share with my team, always puts the team in
the correct mindset to visualize the problem and to develop a predictable solution. I
continuously have my crisis management plan prepared to advance at any given juncture
as believed necessary. Continuous improvement and continuous innovation are all
encompassing aspects and a road towards the delivery of bottom-line ROI.
