Running Head: MARKETING PLAN dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd
dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd dd 1
6-1 Milestone Two: Marketing the Brand
MBA 645
MARKETING PLAN d d d d d d d d dd d d d d d d d d dd d d d d d d d
d d dd d d d d d d d dd d d d d d d d d d d d d d 2
Introduction
The organization had close down theme parks the global level owing to its at to
safety concerns. However, intends reopen the parks, starting with the U.S. Park it to
Southeast, since the company confident that is the safety concerns have been taken care of.
A customizable marketing plan has been created for reopening the park. the In marketing
plan, the key elements at have th been captured include customer research methods,
traditional marketing, and digital marketing methods, alignment between these methods,
crisis management strategies, and legal and ethical issues that could adversely affect the
brand image after reopening.
