Assignment 1: Find materials or research of the following :
What is Blue Ocean Strategy
According to the Economic Times, a "Blue Ocean Strategy" indicates a sector for an item that
has little to no rivals. This strategy concentrates on discovering a market with few rivals and
little market leadership. The Blue Ocean Strategy, an alternative to the Red Ocean Tactic, sees
the Red Ocean as an existing community with well-known "rules of the game," in which
enterprises engage in preset methods, with predictable price and quality and aspirations. Because
firms compete for the same clientele, there is fierce competition in red oceans. Blue waters are
supposed to contain customer segments. Traditional companies have been able in these sectors.
This method has been employed by the National Cranberry Cooperative, one of the largest
farmer-run cooperatives in North America, since 1996. It is a berry farmer cooperative that
shares common production facilities and has been grappling with capacity constraints and other
issues for the past several years. The cooperative grew distinct as a result of its employment of
this method. Using the blue ocean method, the National Cranberry Cooperative is able to rebuild
both the market's borders and the industry's structure through their plans and activities.
The blue ocean approach and paradigm enabled National Cranberry Cooperative 1996 to
discover fresh potential markets that were neither aggressive or effectively exploited by
businesses in the present business climate. The blue ocean model and framework believe that
industrial structures are fluid rather than inflexible. Rather than fighting for and infringing on a
pre-existing challenging environment, National Cranberry Cooperative 1996 was able to
generate new demand as a result of its efforts. The National Cranberry Cooperative of 1996 was
able to rapidly develop and gain major financial advantages. The National Cranberry
Collaborative 1996 changed the laws of the sport and removed competitiveness, rendering them
ineffective and irrelevant environmental aspects.
Uber, Airbnb, and Netflix are a few of the top corporations that use blue ocean techniques in the
modern day, along with a non-cooperative viewpoint. Uber serves as a great example of the Blue
Ocean strategy. The primary issues that clients had while ordering taxis were rectified, including
denial of service, meter issues, and unwanted conflicts. Airbnb serves as a middleman, enabling
property owners to rent out their spaces when travelers are seeking a place to stay. Netflix, a
well-known subscription-based streaming business, employed the blue ocean technique.
In compliance with the Biofuels Act of 2006, which demands that all gasoline supplied in the
country by the year 2008 include at least 5% ethanol by volume, the Philippines' developing
bioethanol sector implements the Blue Ocean Strategy in its attempts to reduce the country's
