MBA 645 7-3 Video
Let me begin this check-in by saying I am sorry I am submitting my video check-in in writing as
I am suffering from a throat infection. About milestone 2 review : I did receive feedback on
providing more facts to support the claim. For instance my use of Costco as the most trusted
brand did not have any facts to prove it is the trusted brand. It was my opinion but I should have
supported it with facts. So, more research for me to do.
So, as I was rightly called out any time I make a recommendation, I must validate it with
Research. In the project, I struggle a bit with setting the KPIs. Any recommended reading or
suggestion on improving that aspect will be beneficial to me. I did read the requirements of the
Project that is due in module 9. As I understand, I will be consolidating the data I have produced
over the past weeks for the majority of the portion. Additionally, I will be addressing elements of
a sustainable global brand, method to market and design a marketing strategy for the park to be a
global brand. This is a new area for me and I will need to do a lot of research to address this
topic.
As I started with branding, even though I had experienced some of the strategies being used as a
customer, I was not aware of how to implement them from a business perspective. I have learned
to consider so many aspects of marketing strategies and brand building. Completing the inbound
marketing certification helped me learn about customer persona, buyer's journey, how to offer
relevant content to the leads and customers, and finally how to optimize the marketing process
using AI and automation tools. It was definitely a learning curve for me and I am glad for it.
Hope I have addressed all the topics for this video check-in.
