Traditional Marketing Channels for Baby Boomers, Millenials,
Generation X, Generation Y, and Generation Z
The two traditional marketing for the Baby Boomers were mainly
traditional televisions and radios, and considering that they were new
technologies, they were the best for reaching the target audience.
For the Millenials, televisions and radios are still the best marketing
channels. The era followed the introduction of televisions compatible
with gaming while radio stations increased. Since Millenials spend most
of their time in the two media, they became favorable channels for
reaching them.
Advertising channels for Generation X are television and radio
(Slootweg & Rowson, 2018). Colored televisions and the connection of
radios with automobiles attracted the Generation X audience making
the channels the best for reaching the target audience.
General Y witnessed digital technology, which improved televisions
and radios. Televisions compatible with other devices emerged while
radios became portable, thus becoming the best marketing channels for
the generation.
Televisions and radios are the popular marketing channels for
Generation Z. TVs are digitalized to include streaming services and
make connecting with the internet easy. Radios have also advanced
significantly, and multiple radio stations play different music genres.
Innovative Approach I Have Encountered and How It Influenced My
Purchasing
One of the traditional innovative marketing strategies I have
encountered is the ad, "How Many Licks?" involving a little boy asking
an owl, a cow, turtle, and fox the number of times taken licking the
central part of a Tootsie Pop. The commercial attracted me to try the
Tootsie Pop, and despite the warnings from parents that the pop would
harm my teeth, I kept pressing them to get one. I enjoyed watching the
advertisement, and finally, I got to taste the Tootsie pop, and the
experience was amazing.
Consumer Research and SEO
Customer behavior helps in understanding the consumers' perception
of the brand. The top idea is to integrate social media monitoring as the
consumer method for monitoring consumers' behavior by analyzing
their social media interactions and posts in marketing the park. I will
also conduct marketing through SEO, whereby I will engage in creating
stellar content about the organization and the services it provides
(Sharma, 2018). Some of the techniques I will use to create stellar
content include product reviews, blogs, and podcasts.
Comparing Traditional Marketing Appeals' Views
The traditional marketing appeals were similar; we suggested television
and radio as the most favorable media for marketing in all five
generations. The difference between the two media was technological
advancement whereby the media were the same, but there was a
difference in the technology. However, my view on Generation Z
differed slightly from Michael's as he claimed that Generation X rrely
used radios while I reasoned that they listened to radios but mainly for
music and not for news.
Comparing the Views on the Importance of Traditional Marketing
Innovation in marketing plays a significant role in attracting potential
customers. We both had a similar view on the significance of creativity
and innovation. For instance, Elora suggested that Six Flags
commercials contributed to developing interest in the rides portrayed
in the commercials, thus compelling parents to take them to the park.
Therefore, creativity and innovation contribute to attracting more
customers to acquire products or services of a particular organization.
References
Sharma, K. (2018, March 7). How SEO And Content Marketing Work
Together To Fuel Your Online Success. Forbes. Retrieved from
https://www.forbes.com/sites/forbesagencycouncil/2018/07/03/ho
w-seo-and-content-marketing-work-together-to-fuel-your-online-
success/?sh=4e35ed3b16bf
Slootweg, E., & Rowson, B. (2018). My generation: A review of
marketing strategies on different age groups. Research in Hospitality
Management, 8(2), 85-92.
https://doi.org/10.1080/22243534.2018.1553369
