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Outdoori Marketing
Traditionali marketingi channelsi arei ofteni overlookedi ini lieui ofi modern,i
onlinei marketing.i However,i consumersi feeli bombardedi withi thei
quantityi ofi onlinei advertisingi andi marketingi messages,i whichi resultsi ini
advertisingi fatigue.i Accordingi toi ani articlei regardingi outdoori
advertising,i “68%i ofi consumersi claimi theiri purchasingi decisionsi arei
madei whilei ini thei car”i (Nguyen,i 2021).i i Thesei typesi ofi marketingi
channelsi cani appeali toi everyonei fromi Babyi Boomersi downi toi
Generationi Z,i withi somei variationsi oni typesi ofi outdoori advertising.i
Babyi Boomersi arei accustomedi andi morei trustingi ofi billboards,i whichi
becamei morei populari ini thei lasti fouri decades,i andi reachingi themi withi
familiarityi isi keyi (bMediai Group,i 2019).i Generationi Xi arei “usedi toi
technology,i buti noti technologyi natives”i andi arei quitei receptivei toi
variousi formsi ofi outdoori advertisingi (Kelley,i 2016).i Bothi Millennialsi
andi Generationi Zi havei shorti attentioni spansi andi wouldi benefiti fromi
outdoori digitali advertising,i suchi asi digitali billboards.i Digitali billboardsi
displayi videosi andi animations,i andi arei morei eye-catchingi (Nguyen,i
2021).i Outdoori advertisingi isi ani experiencei andi ai breathi ofi freshi airi
fromi thei relentlessnessi ofi onlinei advertising.
TVi Marketing
Despitei thei impacti ofi streamingi services,i ai Nielseni reporti statedi thati
“streamingi makesi upi onlyi 26%i ofi alli timei spenti oni TV”i andi networki andi
cablei TVi arei stilli holdingi strongi (Bursztynsky,i 2021).i Thisi isi ai greati wayi
toi reachi alli generations.i Fori Millenialsi andi Generationi Z,i iti isi morei
importanti toi designi adsi fori streamingi services,i however,i withi 70%i ofi
streamingi subscribersi betweeni agesi 18-34i (Stoll,i 2021).i Clearly,i thisi
avenuei ofi traditionali marketingi channelsi willi continuei toi bei ani
excellenti choicei acrossi generations.
Always:i Likei ai Girli Campaign
Ai marketingi campaigni withi stayingi poweri thati Ii experiencedi wasi thei
Always,i Acti Likei ai Girli campaign.i Alwaysi createdi ai shorti videoi wherei
youngi adultsi werei askedi toi doi differenti thingsi “likei ai girli suchi asi
fightingi andi running.i Iti wasi somewhati sillyi ati first,i buti wheni youngi girlsi
werei toldi toi doi thei samei actions,i theyi werei confidenti andi strongi (Thei
Drumi Team,i 2016).i Alwaysi helpedi turni “likei ai girl”i intoi empowerment,i
andi Ii rememberi thei effecti thati iti hadi oni me,i andi howi womeni arei
standingi upi toi sexisti ideologies.i Thei emotionali impacti thati thisi
messagei hadi generatedi ai feelingi ofi trusti ini Always,i andi ofi beingi seen,i
andi heavilyi influencedi myi decisioni toi purchasei fromi thei brand.
SEOi andi Consumeri Research
Consumeri researchi isi essentiali ini buildingi ai successfuli SEOi strategyi
(SEOi fori Growth,i 2017).i Ai focusi groupi wouldi bei ani excellenti wayi toi
createi ai dialoguei andi aski openi endedi questions.i Wei cani promotei freei
annuali passesi ini exchangei fori participationi ini thei focusi groupi oni ouri
sociali mediai andi website.i Oncei wei havei ai firmi understandingi ofi ouri
primaryi andi secondaryi audience,i particularlyi whati theyi arei searchingi
for,i wei cani formulatei ouri SEOi strategy.i Thisi willi alsoi illustratei ouri
contenti gap,i whichi isi thei differencei betweeni whati ouri customersi arei
searchingi for,i andi whati theyi findi onlinei (SEOi fori Growth,i 2017).i Thisi
willi givei usi inspirationi fori compellingi content,i whichi shouldi centeri
aroundi safetyi andi excitement.i Keyi considerationsi fori ouri SEOi strategyi
wouldi bei ensuringi thati wei arei oni thei firsti pagei ofi Googlei fori ai numberi
ofi keywordi searches,i andi thati wei havei ai varietyi ofi contenti toi suiti ouri
primaryi andi secondaryi audience.i Iti willi noti matteri ifi wei havei keyi wordsi
suchi asi
themei parki
ori
amusementi parki
thati willi leadi themi toi ouri sitei ifi
wei doi noti givei themi ai reasoni toi stay.
References
bMediai Group.i (2019,i Septemberi 8).i
Historyi ofi Billboardi Advertisingi |i
Evolutioni ofi Outdoori Media
.i bMedia.i Retrievedi Aprili 13,i 2022,i fromi
https://www.bmediagroup.com/news/history-of-billboard-
advertising/
Bursztynsky,i J.i (2021,i Junei 17).i
Abouti one-quarteri ofi U.S.i TVi timei isi
spenti watchingi streamingi services,i saysi Nielsen
.i CNBC.i Retrievedi
Aprili 13,i 2022,i fromi https://www.cnbc.com/2021/06/17/nielsen-
streaming-makes-up-only-26percent-of-time-spent-in-front-of-
tv.html
Kelley,i K.i (2016).i Multi-Generationali Marketing:i Ai Musti fori Anyi Brand.i
Brandi Quarterly,i 21,i
54-58.
Nguyen,i G.i (2021,i Septemberi 9).i
9i Typesi ofi Outdoori Advertisingi (withi
real-worldi examples)
.i Penji.i Retrievedi Aprili 13,i 2022,i fromi
https://penji.co/types-of-outdoor-advertising/
SEOi fori Growth.i (2017,i Marchi 28).i
Whyi Isi Customeri Researchi
Importanti Fori SEO?
i Retrievedi Aprili 13,i 2022,i fromi
https://seoforgrowth.com/customer-research-is-important-for-seo/
Stoll,i J.i (2021,i Junei 4).i
Sharei ofi adultsi whoi subscribei toi ai streamingi
servicei U.S.i 2019,i byi agei group
.i Statista.i Retrievedi Aprili 13,i 2022,i
fromi https://www.statista.com/statistics/742452/media-streaming-
services-penetration-rate-
age/#:%7E:text=A%20survey%20held%20in%20the,above%20who%
20said%20the%20same.
Thei Drumi Team.i (2016,i Novemberi 28).i
2014:i Alwaysi unveilsi
groundbreakingi ‘Likei ai Girli campaign
.i Thei Drum.i Retrievedi Aprili 13,i
2022,i fromi https://www.thedrum.com/news/2016/03/31/2014-
always-unveils-groundbreaking-girl-campaign
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