My favourite brand is Nike/Jordan. Regarding the brand itself to me they have combined both comfort
and fashion. I also love to collect Jordan brand shoes, but only the retro Jordan's that Michael Jordan
wore in NBA games specifically. I have been a fan of the them since I was a child. I remember waiting
in line early mornings to get the latest pairs to wear and show off to my friends at school later that
week.
I can't think or even research and provide a Jordan brand promise, however the tag line from the early
90's was "I want to be like Mike". This to me meant be legendary and most importantly I would be
able to jump like Michael Jordan. This shoe takes me back to a time early in my childhood where
things were simple, and I did not have much to worry about. The fashion or aura associated with
wearing these shoes brought respect in the fashion sense of things. I also love the fact that my shoes
last for a very long time, and I can wear them almost for forever because it appears they never go out
of style.
When I consider brands, I usually revert to a brand I have experience with. I like to know what I am
getting and not be surprised by the quality or lack thereof. In the matter of shoes to stay on topic I
usually go for Allen Edmonds, Cole Haan, or maybe Johnson & Murphy when I need to dress up, but
for tennis shoes my choice is always Nike or Jordan. I suppose some old habits die hard........
A brand to me is marketing or other ideas that help people recognize a company or product. This could
be the name, logo or other symbols that distinguish a product from another. When I think of one of my
favourite brands, Nike comes to mind. I have always been a fan of Nike sneakers and clothing. When
making a purchase for sneakers, especially running sneakers, the brand is highly important to me.
When I ran track in college, we were sponsored by Nike so I became very familiar with their running
shoes.
Nike’s brand promise is “To bring inspiration and innovation to every athlete in the world.” Their
brand promise centres around the impact that Nike has in the sports world. Nike offers stylist and
quality products for those with active lifestyles, so they have always been my go-to and the first brand
I look for when considering a purchase.
That being said, Brand means a product that you preferred to associate yourself and money with to
enjoy, my favourite brands are Burberry clothing and Lexus automobile. I love these two brands of all
because for me I do not like too many lookalikes out there, so I do find Burberry clothing to be
distinctive amongst others and the design is unique for my preference. For this discussion I will dive
into the automobile one of my favourites. Lexus is my all-time favourite automobile brand due to its
luxurious looks both on interior and exterior, the durability and dependability are a force to reckon
with of the brand. In my opinion I would call this brand the underdog of luxurious automobile out
there. As stated, before the durability and dependability are why my connection with the brand is
phenomenal/preferred compare to other automobile in the same category, The Lexus brand do not ask
for much when it comes to maintenance, Investment on this brand is worthy, the resale value is
amazing and a whole lot of perks owing this brand vehicle and the less is more really make a lot of
sense with this brand automobile. To me their brand promise Lexus makes is simple. A smooth,
stylish, and luxurious ride for a reasonable price. Lexus always delivers consistently with highest
quality of personalized services this is another I always enjoy bringing in my car for service because
the customer reception and comfort is phenomenal. Lexus brand is one brand I have come to trust and
admire that whenever it comes to mind to change my vehicle Lexus is mine go to for a vehicle change.
In general, I try not to get hung up on "brand" names, but of course, we all have our picks in the
kitchen. Some of my normal kitchen picks or top of mind brands are Lipton Tea, Heinz ketchup and
mustard, Special K, and Bisquik. I will refuse to use any other products, besides the one listed.
Besides the kitchen brands, my favourite clothing brand is Orvis. Their brand promise is: We live to
develop and share our equipment, apparel, and expertise to outfit deeper connections and authentic
experiences in the outdoors for a more inspired life. I started wearing Orvis products as a young
teenager and they never fail putting out quality products. As a man that enjoys the outdoors, but work
in a corporate environment, this brand can give clothing that fits my lifestyle. As described above,
majority of my pants, shirts, shorts, vests, jackets come from Orvis, but not all my clothing. When
making any kind of purchase, I always look at price, quality, and any potential Return on Investment.
When buying Orvis, I know their handpicked Peruvian cotton is going to last a long time, so I do not
mind spending a little extra.
Brand means to me something more than just buying something. It goes deeper than just a typical buy
at a store, it could be a lifestyle impact or something you follow and buy because of their impacts on
society. A brand goes beyond just their products in my mind, they deliver impacts into others lives.
Brands can impact my spending decisions based on what they may or may not do. If they do
something I like, I might be more influenced to buy what they are selling and vice versa.
My favorite brand is Apple, this is because they make technology cool. I believe phones were more of
tools before Apple got involved in them, now phones, tablets and laptops are a status symbol. Who
and what you have might be a sort of status in your community. Those who own Apple products might
be deemed to have higher status since they are more expensive. They made technology cool along
with becoming a luxury type brand. The brand makes their products cool and seem luxurious, which is
what makes me want to buy them so I can keep some sort of status amongst others. Apple's brand
promise is the security for their client’s information. They take selling your information and keeping
your information secretly, very seriously. They do not want to dip in an age were buying technology
sometimes leads to you and your information being exposed. Apple wants to stay ahead here and be
upfront with the consumer and let them know their information is safe as long as you are using an
Apple product. I have an emotional connection to the brand because i believe it keeps my status up
every time i buy a new product from Apple. When considering my new laptop purchase back in
December, Apple was the only company on my mind. I know they build computers better than anyone
else out on the market and again, owning an Apple laptop is more or less of a status symbol because
people know how expensive they can get.
