An effective brand strategy is central to a product, and a brand is a company's promise to its customer.
It determines what the client should expect from the product and what is its competitive advantage in
an industry. The brand should reflect the company's vision and mission, and it should be created for
the specific customer segment.
A logo is a visual part of a brand, and it is the primary communicator for the brand. A company should
create a brand strategy to determine where it should be advertised, what are its distribution channels
and what is effective communication mechanism for it. An effective brand adds value to a company's
service or product and increases its price.
Whan, I think of a brand the most obvious example that comes into my mind is Coca-Cola. It created
a specific emotional attachment, and many people are willing to pay a higher price for it than for
similar under-brand products. Another example of emotional attachment for a brand is Nike. The
company attempts to associate its products with star athletes and desires that customers will build the
same emotional attachment towards the products as they have for athletes.
Brand plays a central role in my decision to purchase something. I have trust in some brands built up
with experience and often choose them for not spending time on an exploration of new products and
decreasing the possibility of being disappointed.
Brand to me its kind off like when horses get stamp. It's a logo and an image of what it means and
what it does. Brands like Amazon and Shein have impacted me a lot on how to spend because I save a
lot of money in transportation by getting household items on Amazon and cheap clothes on Shein.
When making a purchasing decision, the brand it's important to me if it’s nice and cheap like Shein.
"SHEIN’s mission is to serve as a leader in the industry and bring fashion into the modern era. We
employ cutting-edge technologies and processes in our design and sourcing to stay well-informed of
what is in-demand by consumers, produce goods in a timely manner and deliver the products quickly
to anywhere in the world. By developing proprietary logistics and ecommerce technology, we are
disrupting the fashion space and improving outcomes for manufacturers, suppliers and consumers."
I don't have any emotional connections with Shein, I just like how cheap it is.
When considering a purchase for watches I do like Fossil watch for two reasons they look very nice
and they come with a life warranty that if something breaks, they fix for less than $40.
A successful, long-lasting brand is a name that is an automatic recall to the sensory of our conscience.
Weather the item, service, place, has a positive/negative connotation, the “brand” is etched into our
memory. There are many successful name brands that are synonymous with high quality, repetitive
services over many generations. These marketable brands contain a distinct advantage for me in the
continued years of quality that generations have manufactured to promote their product lines. I
personally will purchase a name brand item when certain variables of my safety and well-being are
involved. The price that I am willing to pay is the return on investment (ROI) that I am specifically
wanting to attain.
c c c c c c c A decision that I continually make involving branding is my communications, technology and
data carrier: AT&T. Every single mile of communication in the United States is successfully adapted
thru the AT&T platform. All other communication providers rent space in the AT&T domain. This
countrywide, station to station, telemetry, fiber optic network runs thru AT&T for connectivity. You
never see this charge when you view your telephone bill, because, like an insurance hospital bill, the
accountability is not transparent. AT&T emphasizes cohesion over consistency as they continue to
expand their brand promise of mobilizing a world that works for people like never before (AT&T
https://www.att.com/bestnetwork).
I have an emotional connection to the AT&T brand, yes. In the 1980’s. I worked for New
England Telephone. I was a part of the enhanced 9-1-1 calling procedure that was adopted by local,
state and federal agencies to overcome jurisdictional governmental interference towards a singular
based network for the reporting and necessity of emergency response. The lack of continuity
throughout the country in this aspect took many years of governmental and regulatory approval. This
system is now a staple of the facilitation of responsibilities that each individual city/town has
incorporated into emergency/disaster planning.
My duties on the city and state level, revolve around the connectivity of a portable cellular
device. The land line of years ago, although still in service, has been replaced by the advancements of
all things electronic. I only purchase AT&T phones, service carrier and First Responder Plans. Since
my first bag telephone in 1985 (yes, I am old), I have had the same mobile telephone number, service,
and uninterrupted service. My inherent capacity to be available for whatever the requirement of
communication, I always select AT&T. This “brand” is the only brand that I continually adhere to and
support.
For me, a brand goes beyond a name, for me a brand is the meaning behind the name and the intention
it has towards the possible consumer. It is how an organization or individual wants to be identified,
perceived, and related with. These, and other variables, are what a brand means to me, how the
combination of all these characteristics affects the experience and decision of the individual that is
consuming it or might be taking it into consideration.
If I am completely honest, I do not have a favorite brand. I am an extremely easy to please consumer
in the sense that when I want to buy a product or a service, I compare my options and decide on the
one that meets my needs. But recently I have had one brand, in this case a store, that has been very
present in the last month. That is Barnes & Nobles, even though I try to buy books in local bookstores,
I have been consuming more this store because of the experience it gives you. I think the convenience
of having the coffee shop and different categorized products gives me the opportunity to analyze all
the different options that I have available. It helps me to dedicate time to myself, instead of sitting in
my room and scrolling on my phone.
References
AT&T. Retrieved March 20, 2022, from: https://www.att.com/bestnetwork
Entrepreneur Staff, 2022, https://www.entrepreneur.com/encyclopedia/branding
