For me, a brand is an aspect that differentiates the services and
products of one company from others in the market. The brand is a
representation of a company. It can be a name, design, logo, symbol,
or even a term that instantly reminds a person of a particular
company. Brands have a significant impact on my spending decisions
in a number of ways. For instance, brands play an important role in
creating aspirations. Even though my near and dear ones would
convince me to buy a product from another brand at a cheaper price, I
would prefer buying from the brand that I like. It affects my
purchasing intention also. Suppose, there are two products with the
same performance and features. I would always go for the branded
product only
• One of my favorite brands is Samsung. It is one of the most
popular technology brands that produce a number of products
such as mobile phones, computers, smartwatches, laptops,
home appliances, and more.
• When making a purchase decision, the brand matters to me a
lot. I only purchase a product on the basis of brand. There are a
number of factors that resonate with me about Samsung. One
of the factors is the customer experience that Samsung
provides. All the devices developed by the brand are focused on
enhancing the experience of the customers. It keeps innovating
its products in order to enhance the overall customer
experience (Ali & Anwar, 2021). The brand cares about the
needs and requirements of the customers. Another factor that
resonates with me about Samsung is the affordability aspect.
They offer their products at a wide range of prices to ensure
that different groups of customers can easily afford the
products.
• Yes, Samsung has made a brand promise. The promise of the
brand is that it will perform in a responsible manner as a global,
leading company.
• Yes, I have a strong emotional connection with the brand
Samsung. I really trust the brand as well as all its products. I
believe that Samsung understands the needs of its customers
and accordingly develops the right products. I feel that the
brand offers the best quality products and will not break the
trust of its customers. I also respect the efforts of the brand to
make the lives of people better.
• When considering a purchase, I do look for my favorite brand
first. An example of a brand that is always on the top of my mind
is Reebok.
