SALES
Need for Alignment of Sales, Operations, and
Marketing Department
•Sales, operations, and marketing are three important functional departments of an organization.
•The alignment of these three departments is essential for keeping track of shared goals.
•The alignment also allows effective interdepartmental communication (Sombultawee & Boon-itt, 2018).
Contd.
•The alignment of the sales, operations and marketing departments will facilitate
