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MBA 645 Module Seven Memo
MBA 645
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To: Mr. John Doe, CMO
Date: May 05, 2022
Subject: Alignment of the marketing research efforts for further connecting with the
target audience
Dear Sir,
A comprehensive market research was conducted to identify the tools that the
business could integrate into its marketing strategy. While working on the marketing
efforts relating to the reopening of the theme parks of the company, it is essential to
ensure that there is a proper alignment between the marketing research efforts as well as
the vision, mission, and values of the business entity. This memo captures the marketing
research efforts, the key elements relating to the vision, mission, and values in
association with the strategic direction and the suitable marketing strategies that can help
to ensure the successful reopening of the parks. ad
Marketing Research Efforts
Prior to the establishment of the strategic direction relating to the reopening of
the parks, it is vital to focus on the market research aspects. Conducting proper
marketing research can help businesses to effectively manage different functions and
activities. Since marketing plays an instrumental role in the strategy of an organization,
it is essential to back the marketing decisions by exhaustive research and investigation
(Zuzaku, 2014).
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The specific market demographics that have been chosen to be targeted include
children and young individuals. The age range of the target demographics is between 14
years and 35 years. The section of the population would belong to the medium to the
high-income group so that they would be willing to spend money in the theme park for
recreational purposes. This specific demographic group has been chosen since the
possibility of visiting a theme park is high compared to elderly individuals. ad
The marketing channels that are most suitable for targeting the specific group of
audience includes digital communication channels such as social media channels and
business website. These digital marketing strategies will play a key role in sharing
relevant and useful information with the target audience on a real-time basis. By
integrating these marketing channels, it will be possible for the business to have a direct
and personal engagement with the intended audience
Key factors of vision, mission, and values
The ultimate vision of the business is to become the theme park destination of
choice at the global level. Its mission revolves around offering the world’s best
entertainment experience to its guests, and its core values comprise transparency,
accountability, valuing diversity and inclusion, showing care for the planet, and offering
a unique, fun, better, and lasting experience to its customers. Each of these elements will
play an instrumental role in influencing the marketing strategy of the business. The
business entity will make sure to use accurate information in its marketing
communication that would reflect how it can offer a safe and entertaining experience to
the target market audience. Some of the other values of the organization that will also
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play a critical role in the marketing strategic context include accountability and
empowering staff to play a key role in enhancing the customer experience in the theme
parks. ad
Two marketing strategies
The two marketing strategies that can help to make sure that the reopening of all
the parks of the business entity is a success include a high emphasis on value
proposition and designing the key brand message by focusing on entertainment and
safety. These marketing strategies will help to engage with the intended audience and
inform them about the security and safety measures in its parks. ad
Thanking You
References
Zuzaku, A. (2014). The significance of market research to businesses. ADVANCES IN
BUSINESS MANAGEMENT. Towards Systemic Approach, 369.
