Running Head: MARKETING PLAN e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e
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6-1 Milestone Two: Marketing the Brand
MBA 645
SNHU
MARKETING PLAN e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e
e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e e 2
Introduction
The organization had close down theme parks the global level owing safety to its at to
concerns. However, intends reopen the parks, starting with the U.S. Park utheast, since it to So
the company confident that the safety concerns have is been taken care of. A customizable
marketing plan has been created for reopening the park. the In marketing plan, the key elements
that have be en captured include customer research methods, traditional marketing, and digital
marketing methods, alignment between these methods, crisis management strategies, and legal
and ethical issues that could adversely affect the brand image after reopening.
Methods for conducting customer research
