While traditional marketing methods are the cornerstone of any
organization's growth, creativity, and innovation, within traditional
marketing is a definitive way of energizing any business offering. By
being innovative and creative in its marketing efforts, an organization
lends itself to being seen as dynamic, open to feedback, and always
improving its offering.
In your initial post, answer the following:
• Select two forms of traditional marketing channels from the
following: TV, radio, print, outdoor.
o What is the appeal of each of your chosen channels to these
target audiences?
▪ Baby Boomers
▪ Millennials
▪ Generation X
▪ Generation Y
▪ Generation Z
• Based on your selection, describe one creative or innovative form
of traditional marketing you have come across personally.
o How did this creative or innovative approach influence your
purchasing decision?
• Share two "top" ideas to be considered for marketing the brand
connected to Milestone Two in Module Six.
o Include one idea each for the following areas: consumer
research and SEO.
In response to at least two of your peers, address the following:
• Compare your views on the appeal of traditional marketing to
various audiences. How do they differ from your peers' views?
How are they the same?
• Compare your views on the importance of creativity and
innovation in traditional marketing. How do they differ from your
peers' views?
