Gaining market position
Market position for the longest time has been recognized as an important tool in
keeping up with the competitive pressure and organize the performance of an organization.
Competition and profitability pressures means that firms ought to be responsive to the
market conditions. A positive correlation between the pricing strategies and the perceived
quality of service and innovation with different benefits. Without unique and never seen
before marketing tactics, chances of survival in the market are minimal. If the airline
wanted to remain competitive and dominate the industry, focusing on the right marketing
strategy is primary for the survival of its operations (Sustainability in the Aviation
Industry, 2020). Executing these strategies can influence performance taking the company
to the next level helping it gain market position.
Some of the strategies includes creating one’s loyalty program an example being
that of upgrading the reservation and ticketing experience, all inclusive of smartphones
apps and integration with apps associated with lodging, ground transportation, and
attractions as well addressing workplace inequalities building an inclusive culture which
helps build the brand awareness. Focusing on the existing customer is another strategy and
improving on the airlinrs.com safety ratings from 5 stars to 7 strs helps encourage and
assure the customers (Sustainability in the Aviation Industry, 2020).
The company after 10 years will be making significant progress and will be among
the top 80 status in the top working place status as well as providing competition to the
rest of the airlines by being among the top airlines.
Question 2.
a One of the company’s goals is reducing the amount of the carbon footprint by
targeting to reach net-zero carbon footprint by 2075 and expanding the use of carbon
offset measures. Carbon footprints contribute to the intensity of carbon in the economy.
The old adage that what gets measured gets managed holds true for emissions which are
directly related to energy costs an things like tracking can have tangible relevance to the
profitability of the company. Company conduct analysis to help gauge the absolute and
relative efficiency of the company serving as a tool to engage management and help in
assessing where the company is moving (Rathoure, 2020).
The International Air Transport Association has confidence in that the goal of the
industry of reducing carbon-dioxide emissions as achievable, while net-zero emissions
from transport by air could be reached within a decade or there abouts later. Fusion of
many different data sources including the specifications of aircrafts and their performance,
the flight status, the tracking, and airline schedules, which provide better logistics for
emissions performance by the operator, the type of geographical region and aircraft, as
well as the looking forward per-seat basis (Rathoure, 2020).
The measurement of emissions and developing of uniform standards is very
important. Ciriums Chief Marketing Officer holds that their calculations consider the
actual airframe and engine series, the type of winglet, the configuration of the aircraft’s
seats, the age of the aircraft, the actual taxi time and the air minutes. The typical aircraft
weight, baggage and passengers, payload of the cargo and degradation in the engine
efficiency coupled with the real time air navigation data helps gets an effective 360-degree
view of every flight (Rathoure, 2020).
Question 3
a Starting tracking is one way for improving sustainability in the aviation industry.
One x cannot manage what they can’t measure. To understand on what must be improved,
one ought to have a baseline showing the status and to map out what needs be done. The
tracking systems include emissions, emission intensity, fuel consumption, fuel efficiency,
water and energy use, and waste. Setting goals is another way of improving sustainability
as once you’ve got a baseline, you can determine what your overall goals might be
including reducing emissions, using renewable sources of energy, reducing the waste more
so in increasing the number of recycled materials, and having consumption efficiency
(Madsen et al., 2015).
References:
Madsen, P., Dillon, R. L., & Tinsley, C. H. (2015). Airline Safety Improvement Through
Experience with Near-Misses: A Cautionary Tale. Risk Analysis, 36(5), 1054–
1066. https://doi.org/10.1111/risa.12503
Measuring sustainability in the airline industry—A 360-degree view of every flight. (n.d.).
Cirium. https://www.cirium.com/thoughtcloud/measuring-sustainability-airline-
industry/
Rathoure, A. K. (2020). Carbon foot print and impact on biodiversity. Biodiversity
International Journal, 4(2), 109–110. https://doi.org/10.15406/bij.2020.04.00170
