Running Head: EXECUTIVE SUMMARY 1
9-1 Project Submission: Acquisition Proposal
MBA 620
SNHU
March 6,2022
Situation Assessment
EXECUTIVE SUMMARY 2
The situation analysis has helped to evaluate the business environment of TransGlobal,
including the internal as well as the external environment. In the internal context, some of the
key elements that can influence its performance and operations are the culture, solid leadership,
strong internal processes, human resources, global operations, and strong financial performance
(Straková et al., 2018). Similarly, some of the key external variables that would play an
instrumental role to influence the business and its operations aviation market setting include high
competitive intensity, market types including the first-class, business-class, economy and luxury
segments, stringent regulatory elements, customers, suppliers, and other relevant stakeholders.
The situation analysis has played a key role as it has influenced a suitable acquisition strategy
that can be adopted by the TransGlobal Airlines firm for expanding in the airline market setting.
According to Strakova, performing situation analysis is considered to be of vital importance in
terms of the strategic aspect (Straková et al., 2018).
Data and Analysis
A detailed evaluation of Company A and Company B has been carried out so that it
would aid in the decision-making process relating to the acquisition activity. In the case of
