Stages in the Gate Process
•Stage 1 : Evaluating the product and the market
•Stage 2 : Product definition & analysis, creating business
& product plan
•Stage 3: Design and developing product or service and
operation processes
•Stage 4: Near testing, Field testing and Market testing
•Stage 5: Commercialization
Stage
Gate
Process
Flowchar
t
&
Decision
criterion
Stage I
Scoping
•Preliminary market
assessments(SWOT)
Gate 1
Filter ideas to
the
preliminary
investigation
Stage II
Building Business
Case
•Describing product,
product activies and
product restraints
Gate 2
Filter
projects to
business
opportunitie
s
Stage III
Development
•Product
Development/prototype
Gate 3
Filter
projects to
product or
process
development
Stage IV
Testing &
Validation
•Quality assurance
testing
Gate 4
Filter
products to
limited
launch
Stage V
Launch
•Rollout, advertisement
and commercialization
Gate 5
Filter
products to
internationa
l market
References
Cooper RG. Winning with New Products: Doing It Right.9Ivey Business Journal.
2000;64(6):54. Accessed November 7, 2021. https://search-ebscohost-
com.ezproxy.snhu.edu/login.aspx?direct=true&db=f5h&AN=3326714&site=eds-
live&scope=site
Joe Tidd, John R. Bessant, James Innovation, Strategy, and High-Performance
Organizations for Southern New Hampshire University
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