Learning Objectives
By the end of this module, you will meet these learning objectives:
Analyze a company’s capability to pursue innovation
Analyze competitive products
Identify risks and benefits of a chosen innovation
Module Overview
In this module, you will explore the nature of innovation as a process.
When an enterprise decides to pursue innovation, whether it is
incremental or discontinuous, the organization is setting out on a
journey that will require many resources, human and otherwise. The
road from an idea to a product in the marketplace is full of
complexities and uncertainties. Thus, it is important for any
organization that hopes to innovate to be able to successfully manage
the innovation. Establishing routines that will enable that enterprise to
