Innovation Approach
Business problem and Options A and B
•The business problem revolves around integrating IoT technology into the vehicles of the company.
•There are several options that the company could consider to address the issue:
Option A –Discontinuous innovation
Introduce a completely new product line that is based on new technology (discontinuous innovation)
Option B –Incremental innovation
•Add new technological features into a model and then gradually expand it into the product line
