I was surprised to see that in the Apple Inc. organization, each
of the dimensions that have been identified by Goran Ekvall are
included. These elements play an integral role to shape the
organizational culture and its approach towards creativity and
innovation. The organizational personnel play a proactive role
in the dynamic work setting and give rise to new ideas, which
help the organization to function in an innovative manner.
The dimension of the creative climate that was hardest to
evaluate was ‘playfulness and humour.’ As the ease that
employees demonstrate while functioning in the Apple Inc. firm
is not a tangible or quantifiable element, it was challenging to
investigate the specific aspect.
The creative climate of Apple Inc. has been evaluated by using
the ten dimensions. It has helped to identify the core elements
that allow the organization to focus on innovation while
creating new offerings for its target market audience. One of
the dimensions that received the highest score is freedom.
Employees are given autonomy while carrying out their roles
which helps them to grow. The dimension that received the
lowest score is ‘idea time.’ As Apple operates in an evolving
market environment, employees have limited time to generate
new ideas.
References
Creative climate - ekvall - creative problem solving. (2021). Retrieved
December 2, 2021, from
http://creativeproblemsolving.com/tools/creative_climate_ekvall.pdf.
Narayan, S., & Ramu, D. (2018). A STUDY ON THE ORGANISATION
CULTURE OF APPLE COMPANY. International Journal of Pure and
Applied Mathematics, 120(5), 3797-3808.
