Ib choseb discontinuousb innovationb forb Milestoneb One.b b Myb strategyb wasb
tob introduceb ab radicalb andb newb technologyb thatb moreb thanb satisfiedb consumer’sb
desires,b andb allowedb ourb companyb tob stayb atb theb forefrontb inb theb luxuryb vehicleb
market.b b Ib choseb thisb pathb asb ourb companyb hadb limitedb IoTb connectedb offeringsb
andb web wereb onb ab pathb tob losingb marketb shareb andb relevanceb withinb theb
industry.b
b b b b b b b b b b b b Ib originallyb choseb theb stage-gateb processb tob manageb innovationb asb itb
seemedb wellb suitedb forb ourb goals.b b Itb enabledb crossb functionalb teamwork,b hadb
measurableb goalsb atb eachb stage,b limitedb costs,b andb hadb ab definableb timeline.b b Ib
quicklyb decidedb thatb itb wouldb beb wiseb tob switchb tob theb leanb methodb asb
necessaryb asb itb wouldb allowb innovationb tob occurb atb ab moreb rapidb pace.b b Theb
desiredb timeframeb forb discontinuousb productb launchb wasb shortenedb dueb tob ourb
competitorb releasingb ab prototypeb earlierb thanb expected.
b b b b b b b b b b b b Ib choseb tob implementb anb organizationalb structureb similarb tob Lockheed’sb
Skunkb Works.b b Ourb currentb organizationalb structureb stifledb creativityb andb
innovationb andb thereforeb wouldb notb beb idealb tob reachb ourb goalb ofb discontinuousb
innovation.b b Ab permanentb crossb functionalb teamb withb ab degreeb ofb autonomyb
wouldb allowb creativeb ideasb tob flowb moreb freelyb andb wouldb ideallyb leadb tob moreb
andb betterb innovation.b
