MBA 560 Week 1 discussion
The senior population would be the target group, together with adult children and grandchildren
who might look after the elderly. Assisted living institutions, nursing homes, or other locations
like senior centers or elder service organizations that may provide the day service to others
would be another target. The psychographics of the group I intend to reach are focused on their
health and welfare; they occasionally struggle to complete tasks autonomously. They gain from
frequent social connection since they are frequently socially isolated. Also, this group considers
financial matters, money, social security, and retirement benefits.
They give a lot of thought to things like health insurance, life insurance, and making plans for
loved ones who might follow them when they relocate. Support and medical aid with things like
regular medical care and prescriptions are things that the target group wants and needs.
assistance with planning and preparing nutritious meals, food shopping, going on regular
shopping excursions, attending events, or simply visiting friends. The business is
well-established financially, has a strong brand, and its standing in the neighborhood speaks for
itself. The success rate of other services for more than 25 years will inspire others to try a new
service alternative.
