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1-3 Journal: Company Research and Selection
MBA 540
SNHU
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Toyota Motor Corp is a renounced multinational automobile manufacturer. The
company came into existence in the year 1937, and since then, it has transformed into a
global automobile company that offers high-quality automobiles. The company
headquarter is situated in Tokyo, Japan. The main product that the company offers in
the market includes a diverse range of automobiles, including luxury vehicles, pickup
trucks, SUVs and crossovers, and buses. In the rapidly evolving business landscape, the
company has succeeded in expanding its product offerings. Some of the new
automobiles that the business entity has manufactured by integrating technology include
hybrid electric vehicles, all-electric vehicles, plug-in hybrids, and autonomous vehicles
(Toyota Annual Report 2019, 2019). In recent years, Toyota has redesigned how it
operates in the market setting by ensuring that it offers a full spectrum of services that
revolve around mobility.
Customer base
The customers of the Toyota Motor Corp include individuals as well as
businesses. According to the 2019 Annual Report of the company, it has been
manufacturing the latest vehicles with new designs and technologies for commercial
clients so that their evolving needs could be met (Toyota Annual Report 2019, 2019, p.
3). The organization shares a solid association with its customer base as it is based on
trust and mutual understanding. While manufacturing automobiles, Toyota lays high
emphasis on its individual customers as well as corporate clients. For instance, in the
business-to-business market segment, Toyota has introduced a wide range of efficient
passenger vehicles and light commercial cars. While delivering its innovative automobile
offering to its target market audience, the Toyota Company gives high importance to the
safety aspect. Such a responsible and professional approach helps the business to create
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value for its diverse customer base in the global market setting (Toyota industries
Corporation. Toyota Industries Corporation, 2020).
Obstacle
A major obstacle that Toyota Motor Corp has been facing while operating in the
global automobile industry relates to the high dependence on numerous digital and
information technologies. The company has identified that it has a strong reliance on
certain information technology systems and networks, and these innovative elements
have a major influence on its manufacturing processes. The functionality of diverse
Toyota vehicles relies on new IT elements such as driving assistance functions and
information services (United States Securities And Exchange Commission, 2020, p. 11). e
As technology plays an integral role in the business processes, the IT networks and
systems of the automobile company increase its vulnerability in the uncertain virtual
landscape. Some of the serious issues that could arise because of the specific obstacle
include service failure, attacks by online hackers, and disruption of critical operations.
Thus, the extreme reliance on technology acts as a chief obstacle for Toyota, which
increases its vulnerability to sophisticated forms of threats and attacks. e e e
Impact of the obstacle on revenue
The obstacle that revolves around high reliance on digital technologies has the
potential to impact the revenue and profit generation capacity of the company. The risks
and uncertainties that could arise due to the obstacle could affect the ability to
manufacture its innovative automobiles. Without the integration of suitable digital
technologies, the organization might not be able to adapt to the evolving needs and
preferences of the global market audience. Thus it could affect its sales turnover and its
revenue generation capacity. Due to the dependence on certain digital solutions, there is
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a possibility that Toyota might find it challenging to adapt to improved kinds of
technologies. It could have an adverse impact on its productivity and overall
performance in the market setting. In the digitalized market setting of the 21st century,
technology acts as a key factor that serves as an opportunity as well as an obstacle for
diverse organizations (United States Securities And Exchange Commission, 2020, p .
11).
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References
Toyota Annual Report 2019. (2019).
https://global.toyota/pages/global_toyota/ir/library/annual/2019_001_annual_en.pdf.
Toyota industries Corporation. Toyota Industries Corporation. (2020). https://www.toyota-
industries.com/.
United States Securities And Exchange Commission. (2020).
https://s3.amazonaws.com/toyota-cms-media/toyota-pdfs/20-F_202003_final.pdf.
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