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IT-520-Q1484 Technical Communication
Module 7 Assignment
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Contents
Part 1 –Report .......................................................................................................................... 3
Introduction ............................................................................................................................ 3
Methods for communication and collaboration .................................................................. 3
Target audience ..................................................................................................................... 4
Message to be delivered ...................................................................................................... 5
The effectiveness of technical communication .................................................................. 6
Key steps of the communication framework ..................................................................... 6
Conclusion .............................................................................................................................. 7
Part 2 – Report ........................................................................................................................ 7
Introduction ............................................................................................................................ 7
Adaptation of technical communication practice example ................................................ 8
Adaptation process ................................................................................................................ 9
Conclusion ............................................................................................................................ 10
References ................................................................................................................................ 10
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Part 1 –Report
Introduction
In the current times, the communication and collaboration model is considered
to be an indispensable element. It can help a business undertaking to have a
sustainable existence by facilitating the alignment of the business activities at various
levels. BoldFlash organization has been facing a few cross-functional challenges in the
mobile division that has given rise to a number of communication issues. The report
explores the most suitable communication and collaboration model for the Mobile
division management team that can suit the target audience. The relevance of the
intended message has been captured here. The core elements of the communication
framework have been elaborated that can help to tackle the cross-functional challenge
in BoldFlash.
Methods for communication and collaboration
At present, the mobile division of BoldFlash has been suffering due to the poor
technical service communication model. It has adversely affected its market
performance. In order to deal with the issue, there is the need to use the official
website of the business undertaking as the technical communication artefact. This
artefact has been selected as it would help all the divisions of the business
undertaking including the Mobile division to get a better understanding of the values
mission and vision of BoldFlash. It could be used as a vital tool that could
encourage cohesive behaviour among the members of different functions of the
business entity. It would help the organizational personnel to adopt a bird’s eye view
and work towards the organizational objectives.
The Mobile Division Units of BoldFlash include manufacturing, marketing, sales,
and product development. It is necessary to use the artefact that is common for all of
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them and which can help them to establish a strong sense of belonging. The website
of BoldFlash would help the Units of the Mobile Division to understand how the
coordinated approach would play a critical role to bring the final product to the
forefront (Beer & Shelton, 2012). The official website of the business would play a
critical role in the communication training model as it would help the employees to
focus on its inspiring history and work together to repeat it all over again.
Target audience
The main target audience of the communication that would be introduced in
BoldFlash include the departmental heads of the manufacturing, marketing, sales, and
product development units. They have been selected to be a part of the
communication and collaboration approach because of the lack of coordination among
these units adversely affects the Mobile division’s performance.
There exists a major communication gap in the manufacturing unit of BoldFlash
as the employees fail to ask about their responsibilities. This adversely affects the
ultimate products of the business concern (Beer & Shelton, 2012). The firm has here
manufacturing units so there is the need to streamline this unit with the other units
of the Mobile division so that their perspectives can be aligned, and they can
function in a cohesive manner. As per the case, the sales team seems to have friction
with the manufacturing team. Thus, they are also important target audience of the
communication model.
The team must work together with the other units and decide the final price of
the product instead of just focusing on the revenue goals. The marketing specialists
would also be targeted as their roles and responsibilities have not been clearly
specified to them. The lack of role clarity would naturally make the professionals
distant from the organizational agenda. The product development team would also be
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a critical target audience of the communication. In the present times, it experiences
troubled communication with the sales team and the marketing unit relating to the
product development initiatives. As there remain communication gaps among all the
units that make up the Mobile division it is necessary to involve all of them so that
they can function in a coordinated and collaborated manner in the organizational
context of BoldFlash. Their inclusion would pay a key role to align their respective
perspectives and organizational agenda (The Introduction Of Business Communication,
2018).
Message to be delivered
In the organizational context, it is necessary to deliver the message that creates
value for the target audience. For instance, the website could highlight how the
coordinated efforts of the product development team, the manufacturing team, the
marketing team and the sales team helps BoldFlash to make useful and valuable
offerings in the highly competitive market setting. The information that must be
shared with the product development team must revolve around technology and
advancement.
In addition to the technical elements, they need to aware of the marketing and
sales initiative of the business as well as so that the unique speciality of the new
product and offerings could be highlighted in the market. The communication that
would be established with the marketing unit and sales unity must be synchronized to
a certain extent so that they could identify the exact highlight of the new products.
Similarly, the communication of the manufacturing team must be synchronized with
the message that is intended for the product development unit. This would help them
to carefully produce the product and understand the unique specifications. As all these
units act as the linking parts of the Mobile Division of BoldFlash, the intended
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communication message would be similar in certain aspects. The official website
could present a pictorial representation of how the free flow of information among
the units helps the mobile division to produce useful and valuable offerings that give
BoldFlash an edge in the competitive market setting.
The effectiveness of technical communication
The technical communication that would be introduced in BoldFlash would be
successful as it would first try to bridge the existing hap between the Mobile
Division units before sharing any message (The Introduction Of Business
Communication, 2018, p 9). This approach would be implemented to make sure that
the target audience of the message would be on the same page. The official website
would be used as the core communication tool that would highlight the linkage
between the units. It would further shed light on the various processes that are
carried out by the different teams to convert a business idea into an actual product.
The communication approach would succeed as the organizational perspective
would be taken to help the units understand about their roles and responsibilities. It
would highlight how the coordinated and streamlined process would act as an asset
for BoldFlash as well as the Mobile Division. It would succeed due to the high level
of consistency of the approach, the transparent communication network and the
alignment of the responsibilities and roles of the business units (Kataria, Kataria &
Garg, 2013). As it would involve the collective effort on part of all the units it
would help them to realize the significance of adopting the cohesive approach while
functioning in BoldFlash.
Key steps of the communication framework
The first step of the technical communication framework is to identify the
stakeholders ranging from the different units of the mobile division. In order to create
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the value proposition for all the target audience, the content of the message must be
selected so that it would be valuable for the receivers. The message of the business
must be sent on the uniform platform i.e. the official website so that the
organizational personnel would feel connected with one another. The selection of the
message is of critical significance. So, the sharing of the right information with the
right set of the audience would be the key in the case of the BoldFlash organization
(Key steps in designing a communications strategy, 2018). It must be sensitive to all
the members of the audience so that no unit would feel left out in the technical
communication process. All these stags of the communication process were of high
importance as they helped to strengthen the professional connection between the core
units of the Mobile division of the business undertaking. The target audience and the
intended message were the most important elements of the technical communication
framework that was adopted in the business undertaking.
Conclusion
The official website of BoldFlash has been selected as the technical
communication artefact that would help to address the cross-functional challenges that
arise due to the poor communication model. The major target audience has been
identified that would be involved in the communication and collaboration process. The
communication model has been carefully designed so that relevant message and
information would freely flow among the units and the Mobile division could
function as a single unit.
Part 2 – Report
Introduction
The report has been designed to highlight the training approach that could be
implemented in BoldFlash in order to strengthen the effectiveness of the existing
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communication model. The adaptation process has been elaborated here which would
play a key role to manage the cross-functional issues that arose due to the poor
communication among the units of the Mobile Division. The training would play a
vital role to make sure that the target audience would be in a better position to
understand the communicated message and interpret the roles and responsibilities in
the organizational context.
Adaptation of technical communication practice example
At the present times, the communication model that is implemented in
BoldFlash relies on the informal communication approach. This increases the degree
of ambiguity and adversely affects the effectiveness of the engagement and interaction
at the organizational level. This increases the level of friction among the Mobile
division units and adversely affects the performance of the business undertaking, In
order to deal with this the technological skills of the employees must be strengthened
so that they could use the official website of the firm and the intranet facility to
effectively interact and discuss the business issues (Beer & Shelton, 2012, p 6). For
instance, Karl Melzer from the product development team has stated that when he
tries to discuss about some business concerns, he did not get a proper response.
Instead, he was responded by asking the details to some other person. This highlights
the unstable communication that is prevalent in the division.
The technical training of the employees would help the employees across the
different business units of the Mobile Division to raise their concerns relaying to
communication so that they could get a response on time and their contribution in
the organisational setting would not be adversely affected. Such an approach would
play a vital role in the organizational setting of BoldFlash that could empower the
employees as their voices could be heard. A better understanding of the technical
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model helped to strengthen the engagement in the organizational setting especially in
the Mobile division of BoldFlash. zz
Adaptation process
The BoldFlash business undertaking has been facing cross-functional challenges
due to the poor communication model. It has even adversely affected its performance
in the highly competitive market setting. In order to empower the employees so that
they could use the new and improved communication practice in the firm, several
changes were introduced. Firstly, the basic technical skills of the employees were
assessed and according they were given assistance to use the official website
efficiently (Bordi et al., 2018, p 1). This played a vital role as it boosted their
confidence to use the technical communication tool to engage with one another at the
unit level and at the divisional level. In order to help the employees adapt effectively
in the digitalized work setting, they were educated about the high flexibility of the
online communication platform.
It played a key role and helped them to comprehend how the communication
tool could be used to receive a response from the receiver. The adaptation process
was gradual as some of the employees we not the frequent users on the digital
platform. They were aided at every step so that they could acquaint themselves with
the technologically advanced technological platform (Bordi et al., 2018, p 1). In order
to help the employees of the Mobile Division units adapt to the evolving
communication approach, workshops were conducted where the members from all the
units could participate. This played a vital role to help the employees understand how
the communication tool could be used to strengthen the levels of interaction and
engagement.
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Conclusion
In the present times, there is the urgent need to train in the employees in the
Mobile Division of BoldFlash so that they would be able to effectively communicate
and engage in the dynamic business setting. In order to address the cross-functional
issues that arise due to the poor communication and the lack of coordination among
the employees, it is necessary to use the technical communication artefact which
would act as a major communication platform for the employees. In order to help the
employees adapt to the new technical communication practice, they must be made
familiar with the official website that could be used to interact among the Mobile
division units. The adaptation process was gradual in nature but it played a key role
to strengthen the level of coordination and interaction among the units and the
employees that operated within the Mobile division of BoldFlash.
References
Beer, M., & Shelton, R. (2012). BoldFlash: Cross-Functional Challenges in the
Mobile Division.
Bordi, L., Okkonen, J., Mäkiniemi, J. P., & Heikkilä-Tammi, K. (2018).
Communication in the digital work environment: implications for wellbeing at
work.
Kataria, A., Kataria, A., & Garg, R. (2013). Effective Internal Communication: A
Way Towards Sustainability. International Journal of Business Insights &
Transformation, 6(2).
The Introduction Of Business Communication. (2018). Retrieved from
http://shodhganga.inflibnet.ac.in/bitstream/10603/49602/8/08_chepter%201.pdf
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Key steps in designing a communications strategy. (2018). Retrieved from
http://www.endvawnow.org/en/articles/1235-key-steps-in-designing-a-
communications-strategy.html?next=1236
