Blue Dolphin Business
Blue Dolphin is a small brick-and-mortar business specializing in designer clothing,
shoes, handbags, and other accessories for men and women at a discount. Blue Dolphin Fashion
operates with a total of 15 employees, 6 full time and 9 part time. While the business does
maintain a website, it is unsophisticated, and customers can only view select products offered,
meaning that Blue Dolphin Fashion loses out on building a customer database and they are
losing potential sales. Since potential customers cannot see all that Blue Dolphin Fashion offers,
they are missing out on a lot of business, which affects their bottom line. Furthermore, this
means that Blue Dolphin Fashion doesn’t have a competitive edge against its larger competitors
who operate successfully with e-commerce advantage. Blue Dolphin Fashion has a goal to
promote their new business online and have more of a competitive advantage and online
presence to shoppers while becoming more customer focused.
Blue Dolphin Fashion would like to update their business processes and build their
e-business store by implementing cutting edge technology to help them be more efficient and
develop an online presence. In order to help establish what technology to consider, key
requirements need to be measured to better assist them with their decision. Those key
requirements are: integrate online shopping, manage inventory and shipping, provide order status
and online payment processing, facilitate collaboration internally and externally with staff and
customers, managing customer contacts, providing reporting and managing the current brick and
mortar processes like sales, payment and inventory. Blue Dolphin Fashion has requested an
evaluation with recommendations to help the business make the appropriate decisions regarding
technological solutions that meet all its requirements and while supporting the company goals
and objectives.
In order to remedy the situation, Blue Dolphin Fashion will need to increase their digital
presence, and the owner will need to integrate some business technologies that will allow the
company to expand into a competitive online marketplace. After evaluating all seven key
requirements, it has been determined that the two best solutions include wireless, mobile
computing, mobile commerce, and social computing solutions. Mobile commerce has absolutely
changed the ways in which e-commerce businesses approach their consumers. It lets people do
the transaction by mobile devices. Although, the mobile e-commerce apps are taking over the
market, getting many customers and racking up substantial profits. Moreover, the people also
like buying online from their mobile phones. Nowadays, mobile phones have become more
prevalent, and people spend more time handling them over and above traditional computers with
internet connections. With the growth in smartphone and tablet ownership, mobile commerce is
becoming more and more popular.
