Plastic surgery, Botox, and Liposuction all these things are all used to enhance someone's
beauty. Since it's such a trend to be young and beautiful, the cosmetic industry is making
big bucks to tell people how they should look and what is considered beautiful. According
to Tugba Sabanoglu, The revenue of the U.S. cosmetic industry was estimated to amount
to about 49.2 billion U.S. dollars in 2019(Sabanoglu,2022). These statistics are so high
that they predict it will continue to rise for years to come because the older generation is
using these products to look younger due to them living longer. Multiple cosmetic
commercials promote older women using certain creams to prevent wrinkles or blemishes
that naturally come with old age. A. Guttmann states that the cosmetics and toiletries
segment is one of the top advertising categories worldwide, accounting for close to six
percent of the total global ad spend. It is expected that this category will grow by around
10 percent in 2021 (Guttmann,2021). Overall the world focuses on beauty and youth
because it sells to the general public and what the older generation believes will keep them
around a lot longer.
References
Guttmann, A. (2021, June 21). Topic: Beauty and cosmetics advertising in the U.S. Statista.
Retrieved January 27, 2022, from https://www.statista.com/topics/8105/beauty-and-cosmetics-
advertising-in-the-us/
Sabanoglu, T. (2022, January 13). Beauty Industry: Revenue in the U.S. 2020. Statista. Retrieved
January 26, 2022, from https://www.statista.com/statistics/243742/revenue-of-the-cosmetic-
industry-in-the-us/#:~:text=The%20revenue%20of%20the%20U.S.,billion%20U.S.%20dollars
%20in%202019.
