AgingintheU.S.issuchaninterestingandmultifacetedtopicofdiscussion.Ontheonehand,we
haveaculturethatavoidsdeathanddyinguntilitsmacksusintheface,likeBettyWhite’srecent
passingweeksbeforeher100thbirthday.Ontheotherhand,weareinundatedwith
advertisementsandentertainmentseeminglytargetedatayouthfulpopulation.AsAmericans
havepracticallydoubledthelifeexpectancysincetheearly1900s,itshouldbeunderstoodthat,
inadditiontohavingmorechildrensurvivingchildhood,wenowhavemoreadultsreachingages
thatwouldhavebeentheexception,nottherule,indecadespast(Katz,2021).Onemaywonder
whyoursocietycontinuestobeuncomfortablewithdeathwhilepushingayouthfulnarrative.I
myselfhavewonderedthisquiteabit.
My87-year-oldgrandfatherisquitepridefulofhis“youth.”Hecontinuestofarm,albeita
smallerportionofhispropertyandnowatapacethatsuitshim,hedrives,andhelivesonhis
ownoutinruralnorthwesternOhio,abouthalfamileawayfromhisnearestneighbors.He
considershishealthanimmensepointofpride,remainsfiercelyindependent,andseemsto
enjoyhisvantagepointincomparisontohispeers,whosenumbersgrowsmallereachyear.
However,herefusestodiscussplans,wishes,ordirectivesregardingfailinghealthorhisultimate
passing.Thishasbeenapointofcontentionbetweenhimselfandhischildren,whowill
eventuallybetaskedwithsettlinghisfinalaffairs.Ofthesmalltidbitsofinformationthathave
beensharedbyhim,weareallawarethathewishestoremainalive,nomatterthecost,no
matterthecondition.Itseemslogical,therefore,thathe,likemanyothers,mayhaveafearofthe
unknownandanaturalurgeforsurvival(Deretić&Smith,2021).
Likewise,hereinColumbus,Georgia,thereisalotoftalkaboutliposuction,facelifts,
breastaugmentation,andsoon.Inparticular,Botoxseemstobeeverywhere,includinghair
salons.Iamnotpersonallylookingintotheseservices,buttheinterestiscertainlypresentand
apparent.AccordingtoareportbyResearchandMarkets(ProfessionalServicesClose-Up,2021),
theglobalmarketforanti-agingproducts,services,andofferingswas$194.4billionbackin2020
andisestimatedtomorethandoubleinsizeby2030to$422.8billion.Thisgrowthisestimated
tobeattributedtoincreasedawarenessofanti-agingproductsavailableonthemarket,medical
tourism,disposableincome,andcosmeticssurgeriesavailable.Meanwhile,oneofeveryfive
Americansin2030willbeaged65orolderandthemedianageoftheU.S.populationisexpected
togrowfrom38to43by2060(Census.gov,2021),creatingalargertargetdemographicforanti-
agingservices.Theseservicesareadvertisedandfocusedonbecausetheyarepartofan
enormousindustrythathappenstobethriving.Iseethevalueintheseservicesforthosewho
maydesirethem,butforthetimebeing,Iprefertoagenaturally.
LeeAnn
References
Deretić,I.,&Smith,N.D.(2021).Socratesonwhythebeliefthatdeathisabadthingisso
ubiquitousandintractable.Journal of Ethics, 25(1),107-122.https://doi-
org.ezproxy.snhu.edu/10.1007/s10892-020-09354-y
Katz,R.E.(2021).TheagingofAmericarequirespersonal,culturalandpolicychanges.Health
Progress, 102(1),37-41.
Older people projected to outnumber children for first time in U.S. history. Census.gov.(2021,
October8).https://www.census.gov/newsroom/press-releases/2018/cb18-41-
population-projections.html
ResearchandMarketsissuesreport:Anti-agingmarket.(2021,September7).Professional
Services Close-Up.