COM 213 Persuasive Speech
Declaration of the specific application (to instruct, convince, or amuse): The goal of my speech
is to encourage the audience to quit using generic, uninspired promotion and to start utilizing
innovative content marketing to improve sales, profitability, and overall company image. Details
on the audience Students majoring in media, advertising agencies, and marketing agencies make
up my presentation's target audience. This subject matters to them since, in order to stay current
and hip while avoiding imitations of what other businesses have done in the past, creative
content marketing is a need. Not only does this approach assist the company stand out and be
unique, but it also enables them to raise income thanks to increased attention generated by the
engaging content.
Factors for the Viewers: I will need to keep a few social, cultural, or ethical factors in mind while
I speak to my audience. I need to be honest and prevent plagiarism in my speech by maintaining
an objective mindset and using the right citations, to start. Second, I need to be knowledgeable
about the subject at hand to avoid coming out as a complete moron. Finally, I need to stay away
from jargon and hyperbole since they may quickly get monotonous.
Catchphrase: "We need to stop interfering with people's interests and start becoming those
interests." —Craig Davis, a former J. Walter Thompson executive and chief creative officer.
Assurance of Reputation: the value of creative writing; the transition from English to
communications; and the development of my leadership skills. Relevance Statement: Staying
relevant, thinking outside the box, and being original are all important components of creative
content marketing. Declaring a thesis Stop using basic, uninspired, unoriginal marketing and
start utilizing creative content marketing since it is an useful and advantageous tool that, when
used properly, can foster growth, boost sales, and establish another brand recognition.
Catchphrase: "We need to stop interfering with people's interests and start becoming those
interests." —Craig Davis, a former J. Walter Thompson executive and chief creative officer.
Assurance of Reputation: the value of creative writing; the transition from English to
communications; and the development of my leadership skills. Relevance Statement: Staying
relevant, thinking outside the box, and being original are all important components of creative
content marketing. Declaring a thesis Use creative content marketing because it is a useful and
advantageous tool that, when used properly, can foster growth, boost sales, and create a whole
unique company image. Stop using simple, unimaginative, unoriginal marketing. Instead of
interfering with people's interests, "we need to be those interests." —Craig Davis, a former J.
Walter Thompson executive and chief creative officer. To begin with In the beginning of my
undergraduate experience, I was a Creative Writing and English major who had a dreadful sense
of dread about the prospects for a successful job within this degree sector a few months after my
initial start. I looked at other degrees to see what caught my attention and offered the best
chances. I discovered communications and changed my major right away. Throughout the last
year, I've learned a ton about communications, developed as a person and a leader, and
discovered my professional path. I have learned the value of innovative content marketing along
this trip.
Now, I want to convince everyone to use unique article management, forbid the use of simple,
uninteresting, and uninspired promotion, and inform you of the chances that may be presented to
you by innovative material branding. Every information corporation, advertising organization,
magazine, media department, etc. may benefit greatly from imaginative article development. It
enables you to be creative, keep current with the general public while capturing their interest,
and stand out from the crowd. As nobody loves ordinary, dull, and unimaginative promotion,
having distinctive design promotional skills can help you all across the remainder of your
advertising profession.
Comment thread: By adhering to what's current and well-liked in the social media sphere,
businesses may reach a wider audience with their marketing initiatives or advertisements.
Companies have a far better chance of expanding in terms of popularity, client base, and overall
success when they remain with what's new and in vogue. Not to mention, working with
influencers and publishing snappy, unique TikTok videos can help you develop A LOT when you
use the trendiest social media platforms, like TikTok. Sub-point: I am aware that social media is
the most popular digital platform for business marketing and advertising, but virtual reality is
gaining traction as a creative content marketing technique, particularly in terms of growth. As a
result, the tourism sector was able to research or learn about the value of virtual reality. By
giving customers a truly interactive preview of their possible ideal vacation, the tourism industry
makes use of this cutting-edge innovation.
It doesn't just help the customer, but it also helps the tourism industry enterprises by giving them
an advantage over rivals in the future and enabling them to expand rapidly as a result of the
growing enthusiasm. Transformation: Creatives promotion not only encourages development but
also boosts revenue. Comment thread: When creative format, performance targeting, and
communication content are combined, online and functions better over time, which ultimately
leads to more sales and profits (Norris, Murthi, Ram, 2017). Digital advertising and digital
marketing are currently the top providers of additional income due to the social media frenzy.
Several people have smartphones with social networking features, and they use them often
throughout the day. I'm aware that I frequently check my phone and get sucked into the social
media maze, but I'm also aware that I'm not the only one who does something like this.
I keep coming across advertisements for products aimed towards women my age while I am lost
down the rabbit hole. While we encounter digital adverts on a daily basis, hundreds of times,
only the most memorable ones will stick with us and influence our buying decisions. Sub-point:
It all boils down to how and when you use innovative content marketing to increase sales. Abuse
of this tool may be detrimental to you, the business, or both. Your best friends in finding out how
and when to use this tool to prevent misuse will be timing, creativity, and competence. The
"small guys," or bloggers and social media influencers, are being used by larger corporations like
Amazon to attract users to their website and boost sales. As I previously indicated, Amazon is a
wonderful example of this since they have figured out how to use bloggers and influencers in
their product advertisements. Influencers and bloggers can insert special links in their posts
regarding Amazon items on their websites. Consumers may then click on these links, which are
tied directly to the particular goods, and make purchases (Cramer, 2017). Amazon and the "small
guys" both benefit greatly from this innovative content marketing strategy, which is based on the
"scratch my back, I'll scratch yours" principle. With this tactic, Amazon is utilizing innovation,
expertise, and timing. Amazon's method wouldn't be successful if social media wasn't as widely
used as it is in modern culture. Transition: Creative content marketing creates an entirely unique
brand image while also increasing revenue.
