In terms of feedback I would encourage all employees to give feedback mainly
those who work with the product on a day to day basis and those who interact
with the customers. To address the feedback and concerns would go right to a
group that would handle these and sort them so they can be read by category.
Feedback is essential to ensure the product does not require any changes but
also that it is satisfying the customers. In terms of customers, surveys via
emails will be taken as well as a dedicated call center. For internal
communication I will be using reviews online but also internal of call center
for partners to submit feedback to. From there the feedback will be sorted and
given to the correct departments and then to the head of customer satisfaction.
One last method of feedback is with surveys that offer a certain amount off of
the next purchase or free item at next purchase as a further incentive to submit
surveys.
