We're in the home stretch! Just to remind everyone, the company I
am working with is Nike! As the creator of the new Nike Western
Saddles, I would have a lot of people to ask for opinions and
feedback. I can ask anyone from the daily consumer all the way to
the execs at Nike! Creating a new sector of a company like this is a
great way to see who your friends in high places are real quick.
Seeking customer feedback can be through reviews and ratings and
customer service help lines and chat. If I were to seek the approval of
a higher up at Nike, I would most likely seek this with a phone call or
an email or in person meeting! A strategy that could be used to gain
customer feedback is that of a raffle. For every person who leaves a
review, they are entered one time for a new car or truck or vacation
package or the grand prize of an all expenses paid Nike trip to the
Super Bowl! The winner could also choose to go to the rodeo
however! Nike spent 3.11 Billion dollars on Ads last year (Tighe) and
If they were to advertise this raffle in the same way they do other
commercials they would get instant feedback! A dedicated website
would help tremendously, and an open email and live 24/7 customer
service text chat can help get both internal and external feedback.
Tighe, D. (2021, August 3). Nike ad spend worldwide 2021. Statista.
Retrieved June 12, 2022,
from https://www.statista.com/statistics/685734/nike-ad-spend/
