After reviewing the nine segments of the business model canvas
(BMC), the segments that I can complete immediately for my new
product are Customer Segmenting and Value Proposition. While the
segments that I found challenging are identifying Cost Structure and
Revenue, I will have to do more research on these two factors to
determine the overall cost to produce a new product. The factors that
I didn’t consider before were key partnerships like suppliers and key
resources, since I chose a big company which is Starbucks, I didn’t
really think about these two segments.
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