Week 3 Discussion Post 12 Document

Afterconsideringmychosencompany,AT&T,whilestudyingthe

BMCanvas,thesegmentIbelievewillbetheeasiestformeisthe

customersegment,customerrelationships,andchannels.The

companyhasestablishedasolidcustomerbaseandcustomer

relationshipsthroughmultiplechannels.Theyhavebeensuccessful

inbuildingrelationshipsthroughcustomerserviceintheirbrickand

mortarlocations,telephonecallcenters,self-serviceviatheireasy-

to-navigatewebsite,andalsothroughadvertisements.At&t's

customersegmentsrangewidely.Theyprovideproductsandservices

toawide-rangeofcustomersintheirretaildivision,providing

telecommunicationservicesforpersonaluseandforbusinesses.

Thesegmentsthatprovideinformationaboutthecompany's

infrastructureandfinanceswillbeabitmorecomplicatedforme.

Keyresources,keyactivities,coststructure,andkeypartnerswill

requiremoreresearch,however,itwillbeinterestingandbeneficial

formetobecomefamiliarwithcompletingthesesegmentsofthe

BMC.BecauseAT&Tprovidesbothaserviceandproduct,thiswill

needtobeconsideredwhencompletingitsBMC.

Whencompletingmycompanyanalysisinmoduleone,muchof

thisinformationwasprovidedthroughthecompany'swebsite,

however,Ihavenotconsideredlearningwhothecompany'skey

partnersareorhowimportanttheirroletoAT&Tis.