Running Head: ELEVATOR PITCH
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3-2 Milestone One Submission
BUS400
Southern New Hampshire University
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Introduction
The new product is a cybersecurity software that will be specifically designed for
Apple laptops and smartphones. In the digitalized era, when the instances of cybersecurity
attacks and breaches have become extremely common, the software will serve as a safety net
for users of Apple electronic gadgets (Brooks, 2021).
How it fits
There exists a proper alignment between the new product and the overall strategic
plan and mission of Apple Inc. For the last few decades, the Apple Inc. company has been
leveraging digital technologies to create something new in the market that can fulfill the
needs of the target audience. Since the inception of the company, it has committed to the
mission of creating products that enrich the lives of its customers (Environmental Progress
Report. Apple, 2021, p. 6).
The new cybersecurity software perfectly fits with the strategic plan and mission of
the firm since it will create value for the target audience by enhancing their safety in the
unpredictable cyber domain. The users of Apple laptops and smartphones will be able to
derive value from the software since they can download and install it to safeguard
themselves in the virtual setting.
There exists a proper alignment between the new cybersecurity software as well as
the core capabilities and strengths of Apple. Apple is a highly innovative business that
continuously strengthens its innovative capability and IT infrastructure. Such an approach
has enabled the company to adapt to the evolving technological landscape and continuously
offer something of value to the target market audience. By leveraging innovation and
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advanced digital technologies, it can create an effective cybersecurity software that can offer
security to the users of Apple laptops and smartphones (Apple Inc Report, 2020).
Justification
The introduction of the new cybersecurity software can work as an effective
standalone product. At the same time, it can also increase the overall attractiveness of Apple
laptops and smartphones. The table presented below highlights the sales of some of the main
products of Apple, such as the iPhone, Mac, and iPad. The figure shows that there has been
an increase in the net sales of the business. By integrating the cybersecurity software into
the electronic commodities of Apple Inc., it will be possible to increase their overall
attractiveness and boost their sales further. The increase in net sales can lead to improved
revenue for the business, based on the customer acceptance of the new cybersecurity product
and its integration with the existing electronic products of Apple. For instance, the high
acceptance by customers can lead to a revenue gain of 20 % or higher. However, the
revenue gain could vary based on actual customer behavior and purchase trends.
Source: (Apple Inc Report, 2020, p. 24)
Enhancing the mission
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The new cybersecurity software that has been identified for Apple can play a key
role in enhancing the overall mission of the organization. The new product would reflect the
fact that the Apple business adopts an integrated and comprehensive approach to creating
value for its customers. The new software can add value for its customers since they would
have the option to purchase and install the software into their Apple laptops and
smartphones and get an additional layer of security against cybercriminals and other
malicious actors.
The innovative product projects profitability for the business (Apple Inc Report,
2020). This is because customers could download the software and help in increasing
revenue. Additionally, the adoption of cybersecurity software in Apple laptops and
smartphones could also contribute to their increase in sales. Thus, the innovative
cybersecurity solution that has been identified can act as one of the major product offerings
of the Apple Inc. brand that can contribute to its profitability and improved financial
performance.
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References
Apple Inc Report. (2020). Retrieved May 18, 2022, from
https://s2.q4cdn.com/470004039/files/doc_financials/2020/ar/_10-K-2020-(As-Filed).pdf
Environmental Progress Report. Apple. (2021). Retrieved May 18, 2022, from
https://www.apple.com/environment/
