"In February 2021, McDonald’s implemented Allyship through
Accountability—the company’s effort to tie executive compensation to
its diversity, equity, and inclusion strategy—and, for the first time, the
maker of the Big Mac released a full breakdown of U.S. staff in its
offices and corporately-owned restaurants by race, ethnicity, and
gender. McDonald’s is tying 15% of executive bonuses to meeting DEI
goals, such as 35% of U.S. leadership roles (senior director and above)
comprising underrepresented groups and women filling 45% of
leadership roles (senior director and above) globally by 2025"
(Bloomberg, 2022).
Actions you could take to ensure that a diverse, inclusive, and equitable
project team is assembled would be to give all team members a voice,
provide support for the teams, establish pay equity, be transparent, and
have fair and equal hiring practices. Creating transparency within a
company on hiring practices and pay helps ensure that job seekers from
various backgrounds have an equal opportunity at being hired based on
their qualifications.
McDonald’s has a long-established and comprehensive CSR policy –
the current iteration of it forms an integral part of the recently
announced growth strategy branded ‘Advancing the Arches’. The
details of the new chapter of the program came in November 2020 and
incorporates some aspects of how the COVID-19 pandemic has
changed consumer and corporate behavior. The plan prioritizes
marketing, menus, digital orders, delivery, and drive-thru services. The
CSR policy fits in with this and reflects that shift to post-pandemic
operations" (Freeman, 2021). The firm states: “We take our social
responsibilities very seriously”(McDonald's.com, 2022).
McDonald's CSR is the commitment to its shareholders which include
employees, customers, investors, and communities. My product, which
introduces keto options on McDonald's menu at affordable prices
aligns with McDonald's CSR program because it offers a healthy option
that McDonald's customers have been wanting. Creating this option
will create better leverage against other fast food retailers because at
the moment there are no keto meals at affordable prices being offered
at fast food restaurants. This is just one more step for McDonald's to
show they care about their consumers.
References
About Us: McDonald’s Facts and Story | McDonald’s
. (2022).
McDonald’s. Retrieved June 2, 2022, from
https://www.mcdonalds.com/us/en-us/about-us.html
Freemen, J. (2021, August 19).
WHAT IS MCDONALD’S CSR POLICY?
Ask Traders. Retrieved June 2, 2022, from
https://www.asktraders.com/learn-to-trade/ethical-
trading/mcdonalds-csr-policy/
McDonald’s Supports Diversity With a Global Footprint and a Local
Touch
. (2022). Bloomberg. Retrieved June 2, 2022, from
https://www.bloomberg.com/tosv2.html?vid=&uuid=dfbdae6f-e2a9-
11ec-9e4c-
556b6c744457&url=L2FydGljbGUvcHdjL21jZG9uYWxkLXMtc3Vwc
G9ydHMtZGl2ZXJzaXR5LXdpdGgtYS1nbG9iYWwtZm9vdHByaW50
LWFuZC1hLWxvY2FsLXRvdWNo
