Analyzing the diversity, equality, and inclusion along with the
corporate social responsibility programs of our selected company.
What is the company's position on DEI? Do they have a clear policy or
initiative around it?
Apple has a clear and structured policy around their DEI initiatives.
Right in their website they state, “how we come together is how we
change the world.” (Inclusion & Diversity. Apple. n.d.) Apple truly
stands by their initiative as they go above and beyond to be equal
across the board and accepting of everyone. They are incredibly proud
of their achievement as they have a whole page on their inclusion and
diversity sector displaying all their DEI achievements and percentages
showing progression.
What actions could you take to ensure a diverse, inclusive, and
equitable project team is assembled?
i To ensure and maintain the diverse, inclusive, and equitable project
team there needs to be accountability measures in place. What does
this look like? It can come in many forms in the hiring process,
addressed within the handbook, launch initiative project and just by
providing an equal opportunity work force where no discrimination is
involved. Every qualified and capable individual deserves a shot in the
work force if they meet all the job criteria. In 2021, Apple launched a
“major new Racial Equity and Justice Initiative projects to challenge
systemic racism, advance racial equity nationwide.” (Apple Newsroom
2022) This is how Apple has taken a step to back up their DEI Initiative.
What is the company's commitment to CSR and how does it affect their
profitability or image in the market?
Apple is also highly committed to their corporate responsibility efforts.
They have many programs in place to support human rights, health and
safety standard codes, development of employees and local
communities. They do a great job focusing on the triple bottom line
which include profit, people, and planet. It is essentially taking into
considering their efforts to try and improve quality of life, limit global
emissions while still maintaining their profits. “Apple is committed to
the highest standards of social responsibility across our worldwide
supply chain. We insist that all of our suppliers provide safe working
conditions, treat workers with dignity and respect, and use
environmentally responsible manufacturing processes. Our actions —
from thorough site audits to industry-leading training programs —
demonstrate this commitment.”
How does your product or service align with the company's CSR
program and how can you leverage this position as a competitive tool?
Reality glasses will align with the company’s CSR programs as it is just
another product that can follow the same standards that are already in
place. With its capabilities of both the apple Watch and Air pods, it can
eliminate the production of those two devices as they are combining
into one product. Inevitably, Apple has established a procedure that
encompasses all Apple products to ensure that the CSR is being
sustained.
Apple launches major New Racial Equity and justice initiative projects
to challenge systemic racism, advance racial equity nationwide. Apple
Newsroom. (2022, May 26). Retrieved June 2, 2022, from
https://www.apple.com/newsroom/2021/01/apple-launches-major-
new-racial-equity-and-justice-initiative-projects-to-challenge-
systemic-racism-advance-racial-equity-nationwide/
Inclusion & Diversity. Apple. (n.d.). Retrieved June 2, 2022, from
https://www.apple.com/diversity/
Marie Glueck. Marie Glueck RSS. (n.d.). Retrieved June 2, 2022, from
https://www.eoi.es/blogs/marieglueck/2012/05/07/how-serious-is-
apple-about-
csr/#:~:text=%E2%80%9CApple%20is%20committed%20to%20the,
use%20environmentally%20responsible%20manufacturing%20proce
sses.
