• Which of the segments do you think you can complete immediately?
The segments that I believe I can finish first are the "Channels" and "Key
Activities" segments. Both of these segments were somewhat covered
in the SWOT analysis and other information I obtained from the
MarketLine website. In my research for last week's deliverables, I also
found out that National Beverage Corporation(NBC) engages with its
customers primarily over social media (Duran, n.d.)
• Which segments do you think might need more work?
I will need to do more research on NBC's revenue streams. Surely they
have other means of securing funds other than the sale of their
products. Another area that I will need to nail down is NBC's value
proposition. I have found a few sentences on their annual 10K report
that sound like a value proposition, but I am unsure.
• Are there any factors or segments you had not considered so far?
Which ones? Explain.
I had not considered whether or not NBC has partners. In my research, I
learned that NBC partners with social media influencers to promote
their product to their target audience. The other area I had not put
much thought into was NBC's cost structure. I was so focused on the
product that I am making that I had not thought about what kind of
costs NBC would incur by making it.
References:
Duran, HB. (n.d.).
LaCroix Sparkles With Millennials Thanks To
Influencer Marketing
. Ion. https://www.ion.co/lacroix-sparkles-
millennials-thanks-influencer-marketing
