i After considering my chosen company, AT&T, while studying the BM
Canvas, the segment I believe will be the easiest for me is the customer
segment, customer relationships, and channels. The company has
established a solid customer base and customer relationships through
multiple channels. They have been successful in building relationships
through customer service in their brick and mortar locations, telephone
call centers, self-service via their easy-to-navigate website, and also
through advertisements. At&t's customer segments range widely.
They provide products and services to a wide-range of customers in
their retail division, providing telecommunication services for personal
use and for businesses.
i i The segments that provide information about the company's
infrastructure and finances will be a bit more complicated for me. Key
resources, key activities, cost structure, and key partners will require
more research, however, it will be interesting and beneficial for me to
become familiar with completing these segments of the BMC. Because
AT&T provides both a service and product, this will need to be
considered when completing its BMC.
i i When completing my company analysis in module one, much of this
information was provided through the company's website, however, I
have not considered learning who the company's key partners are or
how important their role to AT&T is.
