PROJECTOUTLINEfor CYBERAPPLICATION 1
NewCybersecurityApplicationforApple Inc.
SouthernNewHampshire University
May15,2022
PROJECTOUTLINEfor CYBERAPPLICATION 2
InnovativeCybersecurityApplication AppleInc. by
Thenewbusinessideainvolves innovativecybersecurityapplicationfortheAppleInc. an
organization. thecurrenttimeswhencybersecurityrisksandthreatsareontherise,thenewapp In
willplay instrumental role increasing thelevel ofsecurity forApple an in Inc.’s laptopsand
smartphones.Theobjectiveofdesigningthenewoffering increase isto theattractiveness the of
electronic products ofApple Inc.sincecustomerswill be offered additional layer security an of in
thecyberdomain,whichcoulddecrease eironlinevulnerability.Theproducthasbe designed th en
by taking intoconsideration the existing landscape wheretechnology play instrumental ro an le, and
cybersecurity risksareon the rise(Kuner al.,2017). et
Goals
Theultimategoalsandobjectivesoftheprojectare introduce to a newand innovative
product theNorthAmericanmarketthatwillgivethebusinessentity edgeover competitors in an its
andrivals.Thespecificnewproductthathasbeen chosen alignedwiththe corecompetencies is of
thebusiness.This because combinesinnovation well value forcustomers.Thegoalofthe is it as as
business leverageadvancedtechnology isto so that customers be offered better safety and can
valuewhileusingApplelaptops andsmartphones. The newly designed cybersecurity software will
ensure thatonlinehackersorcybercriminalsarenot able compromisethecybersecurity to
framework of their Apple gadgets, and their exposure to their maliciousintentionsand activities
can be restricted aconsiderableextent(AppleIncAnnualReport,2021). to
TargetCustomer
Theintended customersegment forthe newly designedcybersecurity application involves
individualswhoarealreadyusersof Apple laptopsandsmartphones.Theproductthathasbe en
designed specificallydesigned installed into p Inc.laptopsandsmartphones. , is to be Ap le So it
PROJECTOUTLINEfor CYBERAPPLICATION 3
would notbe compatible with the electronicproducts ofother brands. Thus,the marketsegment
that hasbe chosen thatwould be targetedby the businessinvolves people whoare familiar en with
AppleInc.products.Abriefinsighthasbeengivenintothecustomerprofile layingemphasison by
