BUS 400 Milestone Two Template
Business Model Canvas
Slide Deck Template
Company: <Apple Inc.>
Last updated: <June 4,2022>
Unique Value Proposition
A blue ocean strategy is a strategic approach that enables a
business entity to gain unexplored and uncontested market
spaces.
In the context of the Apple In. organization, the blue ocean
strategy is apt for the organization.
By creating a new cybersecurity software that is designed for
Apple laptops and smartphones, it will be possible for the
company to capture a market that is yet to be explored.
The cybersecurity software is unique since it can offer an
additional layer of security to users of Apple electronic products
