Final Project: Amazon Fitness 1
7-2 Milestone Three: Amazon
Fitness Bethany Brant
Southern New Hampshire University
April 18, 2023
Final Project: Amazon Fitness 2
Value Proposition
In addition to technology and sporting goods, Amazon offers a wide range of products and
services. A new service by Amazon called Amazon Fitness provides subscribers with access to
online fitness videos. There is no current personalization provided by the service, which lacks
any direction and drive to attract more subscribers. In addition to their prime membership,
customers must pay for this service. Customers should be able to add on personalized meal plans
and fitness routines as an add-on because they're already paying for the service. Health and
fitness were top priorities during the pandemic. However, they still lack a workout routine and
meal plan even though they can exercise from home. They'll be able to continue their plan and
get faster results with this program. Furthermore, you'd get discounts on Amazon fitness gear,
equipment, and supplements with the subscription service.
Amazon's mission statement is: "We aim to provide our customers with the best prices,
best selection, and most convenient shopping experience." (Gregory, 2019). We strive to be the
best in lots of other ways. A major goal of the company is to become the world's most customer-
centric company. (Gregory, 2019) There's no denying that the fitness program is all about
customer-centricity. It is now easier than ever to exercise with gym memberships that are
affordable, lockers at the gym, and online fitness. In the future, groceries, supplements, personal
items, and other items would not have to be obtained at a separate location. Every one of them
