2-2 Harvard Business Review Simulation and Journal
Southern New Hampshire University
May 15,2022
Running Head: VALUE CREATION 2
From the initial start of his business venture, Harsh had a distinct competitive edge
over other businesses as he started the venture of selling honey with very negligible start-up
costs. Their honey old were from his boss’ beehives. He used other people’s property to store
his hives and the harvested honey as the business grew. He added value to his operations and
products by supplying honey on a lifetime basis for his boss, whose hives he used initially.
He also promised a lifetime supply to his neighbours whose gardens were used to grow and
feed the bees.
The business grew into a larger venture, and Harsh decided to resign from his regular
job to focus completely on his honey business. The honey business had grown and was
paying off well. For example, the income generated from the business grew by a tenfold
measure in just two years. When his children were of age, they went to study at colleges and
obtained college degrees. After achieving the degrees, they worked in the honey business
company to help their father (Kim & Mauborgne, 2005). The business also garnered a
reputation by donating 5% of its annual profits to charities. The company spread its branch
offices in different cities of India and grew into a major business. His honey brand has
become a household name and a trusted product. Harsh then decides to let go of the
